[Hiring] Director of Marketing - USA Insulation Franchise @Threshold Brands

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for proactive, problem solving, get things done type of marketing leader who can take charge of our USA Insulation brand. One who can help our franchise owners realize growth through local, digital, social, and offline strategies, while exposing them to cutting edge marketing technologies that will help facilitate that growth. • Lead all marketing activities, campaigns, and outcomes • Principal architect of brand, lead gen, and social strategies • Consult with franchisees on developing and executing their marketing plans to help drive leads and brand awareness within their markets • Conducts or supports marketing onboarding and training for new franchise locations, as well as provides post-launch support • Manages a communications calendar with monthly/quarterly marketing updates and best practices • Helps drive adoption of marketing tools and services among franchisees • Trains locations on effective grassroots marketing programs such as local events • Works with agencies to analyze performance of local marketing programs • Responsible for driving brand reputation score goals • Handles other duties as assigned, including but not limited to providing marketing support to other departments when needed, processing monthly invoices, and generating KPI reports Qualifications • Bachelor’s degree in marketing or related field or commensurate experience • MINIMUM 7 years marketing experience • MUST HAVE marketing experience in a franchise organization or multi-unit business • Hands-on experience in local, digital, SEO, social and offline marketing • Home services experience a plus • Experience managing agencies • Strong project management skills and ability to take ownership of projects and multi-task • Strong business writing and phone skills • Strong presentation skills • Ability to work in a fast-paced environment and be flexible/open to change • Organized and effective time manager • Travel (4-8x per year) Benefits • This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! • A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! Apply tot his job