Head of/VP of Marketing
Head of/VP of Marketing
Reports To - Parker Ence (CEO & Cofounder)
Location - Draper, UT or Remote
Responsibilities:
Lead the Marketing function at Jump (Product Marketing, Demand, Brand) supporting growth from $XX million ARR to $XXX million ARR.
• Lead Product Marketing Strategy and Execution: Define positioning and messaging across SMB, Mid-Market/Enterprise, and Strategic/Financial Institutions; drive sales and channel enablement.
• Drive Demand /Growth Marketing: Generate pipeline to support direct sales and PLG through digital marketing, events, field marketing, email campaigns, content marketing, and conversion funnel optimization, ensuring efficient LTV/CAC and ROI.
• Reinforce Brand and Category Leadership: Develop and maintain brand guidelines; manage analyst, consultant, and key opinion leader (KOL) relationships.
• Manage High-Performing Team: Inherit, recruit, and lead a top-tier marketing team.
• Provide Accurate Reporting: Oversee marketing analytics and data stack, from daily dashboards to board-level reporting.
• Collaborate Cross-Functionally: Partner effectively with Product, Sales, Customer Success (CS), Customer Experience (CX), and Finance teams to drive overall company direction and performance.
• Contribute to Company Excellence: Actively help build Jump into an exceptional, career-defining place to work.
Results & Outcomes: What Success Looks Like in this Role
• Maintain and continuously update product marketing foundation and GTM strategy.
• Achieve pipeline and ARR growth goals across direct sales, channel/partner, and PLG.
• Improve funnel conversion rates and win rates.
• Establish market leadership and enhanced brand presence through market share growth, category shaping, analyst rankings, and thought leadership.
• Achieve GTM success with high-efficiency (LTV/CAC, campaign ROI, ROAS).
• Build and sustain a high-quality marketing team.
• Provide reliable and timely marketing analytics and data reporting at both board and operational levels.
• Demonstrated strong contributions to company leadership and effective collaboration across departments to position Jump as a world-class company.
About You
• You want to have real impact rapidly growing an early stage AI vertical software company serving financial advisors and other financial services
• You’ve led B2B SaaS marketing scaling the company from low double digit ARR to high double digit or triple digit ARR, with both PLG and sales-led motions
• You are a product marketing expert who knows how to create compelling positioning and drive adoption
• You’ve built and managed high-performance, cross-functional teams (product marketing, demand gen, brand, and PR)
• You know what world-class, high velocity marketing execution looks like you move super fast
• Preferred: Industry experience marketing technology/software to financial services (wealthtech, advisortech, fintech, or similar)
• You are located in Utah, willing to relocate to Utah, or are comfortable working remotely (note that Jump’s current marketing team is all remote)
About Jump
Jump’s mission is to empower financial advisors, firms, and clients to thrive in the age of AI with smarter workflows, deeper insights, and enterprise-grade security and compliance.
Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly to over 9000 paid customers in less than 18 months. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more.
Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, EY, Bain Capital Ventures, Auditboard, Nitrogen, and more.
Jump has raised $25M in venture capital, backed by top venture capital firms including Battery, Citi, Pelion, and Sorenson. Jump is growing rapidly but efficiently (not growth at all costs).
Jump team values are Jump Velocity (high quality work at speed), Show Up, World-Class, Direct/Kind, and Day 1/Zero Drama.
Please consider joining us in our work to transform the client and advisor experience in financial services by delivering cutting edge AI technology to help those who help safeguard the financial future of everyday people everywhere.
Apply Now
Reports To - Parker Ence (CEO & Cofounder)
Location - Draper, UT or Remote
Responsibilities:
Lead the Marketing function at Jump (Product Marketing, Demand, Brand) supporting growth from $XX million ARR to $XXX million ARR.
• Lead Product Marketing Strategy and Execution: Define positioning and messaging across SMB, Mid-Market/Enterprise, and Strategic/Financial Institutions; drive sales and channel enablement.
• Drive Demand /Growth Marketing: Generate pipeline to support direct sales and PLG through digital marketing, events, field marketing, email campaigns, content marketing, and conversion funnel optimization, ensuring efficient LTV/CAC and ROI.
• Reinforce Brand and Category Leadership: Develop and maintain brand guidelines; manage analyst, consultant, and key opinion leader (KOL) relationships.
• Manage High-Performing Team: Inherit, recruit, and lead a top-tier marketing team.
• Provide Accurate Reporting: Oversee marketing analytics and data stack, from daily dashboards to board-level reporting.
• Collaborate Cross-Functionally: Partner effectively with Product, Sales, Customer Success (CS), Customer Experience (CX), and Finance teams to drive overall company direction and performance.
• Contribute to Company Excellence: Actively help build Jump into an exceptional, career-defining place to work.
Results & Outcomes: What Success Looks Like in this Role
• Maintain and continuously update product marketing foundation and GTM strategy.
• Achieve pipeline and ARR growth goals across direct sales, channel/partner, and PLG.
• Improve funnel conversion rates and win rates.
• Establish market leadership and enhanced brand presence through market share growth, category shaping, analyst rankings, and thought leadership.
• Achieve GTM success with high-efficiency (LTV/CAC, campaign ROI, ROAS).
• Build and sustain a high-quality marketing team.
• Provide reliable and timely marketing analytics and data reporting at both board and operational levels.
• Demonstrated strong contributions to company leadership and effective collaboration across departments to position Jump as a world-class company.
About You
• You want to have real impact rapidly growing an early stage AI vertical software company serving financial advisors and other financial services
• You’ve led B2B SaaS marketing scaling the company from low double digit ARR to high double digit or triple digit ARR, with both PLG and sales-led motions
• You are a product marketing expert who knows how to create compelling positioning and drive adoption
• You’ve built and managed high-performance, cross-functional teams (product marketing, demand gen, brand, and PR)
• You know what world-class, high velocity marketing execution looks like you move super fast
• Preferred: Industry experience marketing technology/software to financial services (wealthtech, advisortech, fintech, or similar)
• You are located in Utah, willing to relocate to Utah, or are comfortable working remotely (note that Jump’s current marketing team is all remote)
About Jump
Jump’s mission is to empower financial advisors, firms, and clients to thrive in the age of AI with smarter workflows, deeper insights, and enterprise-grade security and compliance.
Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly to over 9000 paid customers in less than 18 months. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more.
Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, EY, Bain Capital Ventures, Auditboard, Nitrogen, and more.
Jump has raised $25M in venture capital, backed by top venture capital firms including Battery, Citi, Pelion, and Sorenson. Jump is growing rapidly but efficiently (not growth at all costs).
Jump team values are Jump Velocity (high quality work at speed), Show Up, World-Class, Direct/Kind, and Day 1/Zero Drama.
Please consider joining us in our work to transform the client and advisor experience in financial services by delivering cutting edge AI technology to help those who help safeguard the financial future of everyday people everywhere.
Apply Now