Head of Social Commerce & Growth (China)

The Role We're building our fashion brand in China from scratch — and we need someone who's done this before. You'll own the full China growth playbook: brand presence, creator partnerships, and revenue. No agency hand-holding. No Tmall dependency. Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm. What You'll Do >> Grow the brand on Xiaohongshu Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions. >> Drive sales on Douyin Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains. >> Build retention on WeChat Funnel social traffic into our WeChat Mini-Program store. Manage community groups that drive repeat purchases and loyalty. >> Localize with taste Adapt our global fashion identity into content that genuinely resonates with Chinese consumers — emotionally and aesthetically. >> Own the numbers You set the strategy, manage the budget, and are accountable for GMV, CAC, and margin. Who You Are 3+ years growing a Western fashion or lifestyle brand in China Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs — you know what works today An existing network of KOLs, KOCs, and MCN partners you can activate quickly Fluent in Mandarin; professional in English Data-driven, but with genuine brand sensibility and fashion taste A builder — you'd rather create something than manage something already built What You Get Executive compensation with incentives tied to GMV and profitability Full ownership of the China business — strategy, execution, and results Remote flexibility and autonomy MPF + Paid Time Off Apply Send your resume and a short cover letter via our Jazz HR portal. Only shortlisted candidates will be contacted. STERRY Limited is an equal opportunity employer.