Head of Performance – Social Media
Job Description:
• Manage performance media buying in Meta and TikTok for the company’s web products
• Be responsible for achieving key business metrics: EI, VS, CPA, ROI
• Scale acquisition while maintaining or improving efficiency
• Launch and validate new hypotheses to grow marketing channels
• Build fast testing and data-driven decision-making processes
• Identify new growth opportunities and challenge existing acquisition approaches
• Collaborate closely with analytics, product, automation, and creative teams
• Implement automation workflows and contribute to the development of automation projects within performance marketing
• Ensure a high KPI achievement rate across the team
Requirements:
• Deep expertise in performance media buying on Meta and TikTok
• Proven experience managing acquisition specifically for web products, not only mobile apps
• Experience scaling large advertising budgets while maintaining efficiency
• Strong understanding of key metrics: CPA, ROI / ROAS, LTV
• Experience building and managing funnels: creative → landing page
• Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers
• Experience working with analytics, attribution, and BI tools
• Understanding of acquisition automation: rules, APIs, bulk changes, and alerts
• Ability to manage teams of media buyers and establish effective testing processes
• Experience working in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products.
Benefits:
• REMOTE OPPORTUNITY to work full-time
• Vacation 28 calendar days per year
• 7 wellness days per year (time off)
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• Health benefits
• Workplace organization (equipped workplace and necessary equipment)
• Reimbursement of workplace costs up to $1000 gross once every 3 years
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
• Manage performance media buying in Meta and TikTok for the company’s web products
• Be responsible for achieving key business metrics: EI, VS, CPA, ROI
• Scale acquisition while maintaining or improving efficiency
• Launch and validate new hypotheses to grow marketing channels
• Build fast testing and data-driven decision-making processes
• Identify new growth opportunities and challenge existing acquisition approaches
• Collaborate closely with analytics, product, automation, and creative teams
• Implement automation workflows and contribute to the development of automation projects within performance marketing
• Ensure a high KPI achievement rate across the team
Requirements:
• Deep expertise in performance media buying on Meta and TikTok
• Proven experience managing acquisition specifically for web products, not only mobile apps
• Experience scaling large advertising budgets while maintaining efficiency
• Strong understanding of key metrics: CPA, ROI / ROAS, LTV
• Experience building and managing funnels: creative → landing page
• Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers
• Experience working with analytics, attribution, and BI tools
• Understanding of acquisition automation: rules, APIs, bulk changes, and alerts
• Ability to manage teams of media buyers and establish effective testing processes
• Experience working in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products.
Benefits:
• REMOTE OPPORTUNITY to work full-time
• Vacation 28 calendar days per year
• 7 wellness days per year (time off)
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• Health benefits
• Workplace organization (equipped workplace and necessary equipment)
• Reimbursement of workplace costs up to $1000 gross once every 3 years
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.