Head of Marketing

About UsAt Dakota, we're building the next-generation global banking platform. Our mission is to empower businesses to operate globally by combining the best of crypto and traditional finance. Dakota already serves 500+ of business customers and processes billions in annualized transaction volume.From day one, Dakota has been a fully remote company. Our lean but experienced team is distributed across North America and Europe, united by a deep sense of ownership, a relentless focus on our customers, and a commitment to expanding economic freedom worldwide.Please note: Dakota is a remote-only, equal-opportunity employer. At this time, we are able to hire within the U.S., United Kingdom, Spain and Portugal.About The RoleWe’re looking for a Head of Marketing to own and lead go-to-market—everything from strategy to execution. This role is both strategic and hands-on. You'll be the first full-time marketing hire, working directly with the CEO.What You’ll DoOwn marketing strategy end-to-end across SMB, mid-market, and enterprise segmentsDefine and evolve core positioning & messaging that differentiates Dakota and resonates with our audienceShape and grow our brand: from visual identity to thought leadership presenceLaunch a content & thought leadership engine including customer stories, industry insights, newsletters, and product updates.Build predictable lead generation programs to deliver a steady pipeline of qualified prospects.Partner with product and sales to create GTM playbooks, onboarding flows, and upsell campaignsDrive partnerships marketing to extend reach through co-marketing and ecosystem relationshipsEstablish marketing KPIs, track performance, and optimize campaigns for impactWho You AreA strategic operator with 8+ years of experience in B2B or fintech marketingYou’ve built marketing programs from 0 to 1 (or 1 to 10) and know what good execution looks likeComfortable switching between positioning, partnerships, and campaign managementClear, crisp communicator—especially in writingBonus: experience with crypto, banking-as-a-service, or working with startup/VC ecosystemsWhat We OfferEngaging problems that increase economic freedom globallyCompetitive salary and equityEmployee-friendly equity terms (extended exercise)Remote work, no commuting to the officePaid co-working space/desk at an officeHealth, dental, and vision insuranceRegular team events and off-sites

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