Head of Marketing

Role OverviewWe are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser´s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You'll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels..Key ResponsibilitiesMarketing Strategy & ExecutionAlign all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.Oversee and optimize the marketing budgetSet and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.Collaborate closely with Sales, Product, and Customer Success teams to align marketing initiatives with growth targetsBuild and manage a high-impact marketing organization fostering innovation and collaborationContinuously improve the performance and productivity of the marketing team.Develop marketing processes from lead generation to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels)SEO & Web LeadershipBuild and execute an SEO strategy to grow organic traffic, and dominate relevant search results. Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning .Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practicesOwn web analytics and reporting, using data to drive continuous optimizationManage the external website developer to improve website performance and changes.Content & Campaign ManagementOversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and videoEnsure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.Manage writers/designers as neededWebinar & Event MarketingLead strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessionsCreate post-event campaigns to convert attendance into qualified leadsSupport sales in conferences in Europe and North America.Requirements2-5 years in senior marketing roles in B2B SaaS5-10 years of experience, ideally in short-term rental or travel techProven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generationStrong understanding of webinar production and audience engagement tacticsProven track record of leading and scaling marketing teams Data-driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similarExcellent project management and cross-functional collaboration skillsNative or near-native English proficiencyOriginally posted on Himalayas

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