Head of Inbound Marketing

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. About the Role We’re looking for a data-driven, creative, and execution-focused Head of Inbound to own our global inbound demand engine. You’ll lead the strategy and execution across paid media, inbound engagement, email marketing, and webinars — driving measurable pipeline impact and accelerating customer acquisition across all regions. This role blends analytical rigor with creative storytelling. You’ll partner closely with Product Marketing, Content, Campaigns and Sales to design integrated campaigns that attract, engage, and convert prospects at scale. What You’ll Do Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline. Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline Own Performance Marketing: Manage global paid media channels (search, social, display, retargeting, and programmatic) with an always-on optimization mindset. Fuel Inbound Engagement: Develop full-funnel engagement programs that turn inbound leads into high-value opportunities. Scale Lifecycle Marketing: Own the email strategy — from acquisition to nurture to reactivation - ensuring every message drives action for New Business and Install Base. Champion Webinars as Demand Drivers: Partner with content and product teams to create high-impact webinar experiences that educate and convert. Data, Insights & Optimization: Track KPIs across channels, analyze conversion paths, and test new levers for growth with a clear eye on ROI and CAC efficiency. Team Leadership: Lead a small but mighty team of channel specialists, fostering a culture of innovation, accountability, and impact. What You Bring 8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech. Proven success managing multi-channel paid media budgets across regions. Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels. Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing. Collaborative, curious, and fast-moving — you love connecting strategy with measurable outcomes. The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role. Salary Ranges: $173,200.00 - $259,800.00 8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. For 8x8 jobs located in the US: 8x8 participates in the E-Verify program . View the Participant Poster in English and Español. View the Right to Work Poster in English and Español. We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at [email protected] (Include “Reasonable Accommodation” in the subject line) Our Job Applicant Privacy Notice can be found here . Learn more on our company website at www.8x8.com follow our pages on LinkedIn , Twitter , Facebook and Instagram .