Head of Growth at Royal Moving & Storage Inc.

Head of Growth at Royal Moving & Storage Inc. - a US-based moving company helping individuals and businesses with full-service residential, commercial, and long-distance relocation and storage solutions (remote)

Founded in 2012 and headquartered in Los Angeles, CA, Royal Moving & Storage Inc. is one of Southern California's top-rated moving companies, trusted by thousands of families and businesses. The company operates five branches — Los Angeles, San Francisco, Portland, Seattle, and Austin.

With a strong focus on service quality and customer experience, Royal Moving & Storage Inc. supports clients through every step of the moving process and delivers a full suite of services including local moves, long-distance relocations, storage, packing/unpacking, and commercial moves. The team is committed to making complex moves simple, efficient, and well-organized, even under tight timelines or high-volume demand.

Joining the company means becoming part of a fast-moving, hands-on environment where operational excellence and customer satisfaction are at the core of everything. It’s a great opportunity for people who enjoy practical problem-solving, working closely with teams, and contributing directly to a service that has a real impact on customers during important life transitions.

About the role:

The company needs a performance-oriented, data-driven professional to own unit economics, manage the existing contractor and agency relationships, oversee a website conversion-rate project, and bring operational clarity to all marketing channels — without building a function from scratch.

We're opening this role as a fractional engagement (15–20 hours per week) because we want to find the right person before making a full-time commitment. If you hit the ground running and deliver in the first 90 days, full-time conversion is the expected next step — not a vague possibility.

What the path looks like:

• Months 1–3: Fractional (15–20 hrs/week) — build the dashboard, own reporting, run first experiments

• Month 3+: Full-time conversion based on performance and mutual fit

• Long-term: Senior growth leadership role as the company scales across new markets
  
  

Key Responsibilities:

Analytics & Reporting

• Build and own a central marketing dashboard that tracks all key metrics: CAC, LTV, payback period, lead volume, conversion rates, and channel ROI across all five markets.

• Deliver structured reports to the CEO enabling data-driven budget and strategy decisions.

• Audit current tracking infrastructure (GA4, call tracking, CRM) and ensure data accuracy.

Channel Management & Optimization

• Manage and optimize active acquisition channels: Yelp, Thumbtack, Local Service Ads (LSA), organic SEO (including Google Map Pack), and word-of-mouth initiatives.

• Monitor SEO agency performance; run bi-weekly check-ins and review monthly reports.

• Identify which channels over- and under-perform by market; recommend budget reallocation.

Website CRO

• Work with the current agency managing the WordPress site to run structured A/B tests aimed at improving conversion rate.

• Apply visual judgment to identify UX and copy changes that improve lead conversion (e.g., CTA placement, colour, form design).

• Track and report on test outcomes with clear metrics.

Unit Economics & Strategy

• Own CAC, LTV, and payback metrics broken down by market and service type.

• Develop and maintain a channel-level performance framework to guide investment decisions.

• Bring strategic thinking to seasonal planning.

• Propose and execute growth experiments independently once trust is established.

Operations & Email Marketing

• Maintain and improve the email marketing strategy currently run internally.

• Coordinate internally with the Head of Customer Acquisition on shared initiatives.

What Success Looks Like — First 90 Days

• Marketing dashboard is live, accurate, and actively used by leadership for decisions.

• All channel data is clean, attributed, and segmented by market.

• At least one A/B test is running on the website with measurable results.

• Weekly and monthly reporting cadence is established and maintained.

• Budget recommendations based on channel performance have been delivered.

Requirements:

• 5+ years of experience in performance or growth marketing.

• Strong analytical skills — GA4, attribution modelling, unit economics (CAC, LTV, payback).

• Experience managing SEO agencies as a client and evaluating their output.

• Solid understanding of local SEO and multi-location business dynamics.

• Hands-on experience with platforms such as Yelp Ads, Thumbtack, or LSA.

• Fluent English (written and verbal) — all agency and client communications are in English.

• Comfortable operating as an individual contributor with minimal oversight.

Nice to Have

• Experience in home services, moving, or other local service businesses.

• Experience with CRO and A/B testing on WordPress.

• Familiarity with email marketing automation.

• Experience building reporting frameworks from scratch.

Working hours:

To make sure you can collaborate with the founder and internal team based in the US, we'll need you to be available from 9 am to 12 pm Pacific Time on weekdays (check your time zone via this link). Outside of this window, your schedule is flexible — you manage your own time and deliver results autonomously. These three hours are the core active window for syncs, reviews, and quick decisions.

What we offer:

— Fractional engagement starting at 15–20 hours per week, with a clear and expected path to full-time conversion within 3 months based on performance and mutual fit.

— Fully remote work. You may be based in almost any country or city — all we need is a great internet connection, a reliable setup, and availability from 9 am to 12 pm Pacific Time on weekdays.

— Direct access to the founder. You will work closely with Vlad, report directly to him, and have real influence over growth strategy across five US markets. No layers, no bureaucracy.

— Ownership from day one. You will not be executing someone else's plan — you will be building the reporting framework, shaping the channel strategy, and running experiments with meaningful budget implications.

— A business with real traction. Royal Moving & Storage has a strong organic presence and zero dependency on PPC. The foundation is solid — your job is to scale it.

— Salary is paid in USD, your expectations will be discussed during the interview.

Application deadline: May 17

Selection process:

1. Fill in the application form - attach your resume;

2. Have a 40-minute interview with the Recruiter of Hire5;

3. Complete a practical test assignment to demonstrate your skills;

4. Have a 30-minute interview with the Founder of Royal Moving & Storage Inc.;

5. Get hired!