Head of Brand Marketing & Strategy
About OnePay
OnePay is the consumer fintech trusted by millions of Americans to make money better.
Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.
We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.
We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.
But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:
Ready to run
Hungry and driven by urgency
Exceptional at what they do, with low ego
Comfortable operating in motion
The Role
As Head of Brand Marketing & Strategy at OnePay, you’ll shape how millions of people emotionally connect with, trust, and see themselves in the OnePay brand. You’ll define the narratives, positioning, and customer insights that make OnePay feel not just useful, but empowering, relatable, and indispensable in people’s financial lives. You will:
Own brand strategy and positioning, defining OnePay’s core narrative, differentiation, and value proposition across products and audiences
Lead integrated campaign strategy and creative direction across channels, ensuring consistent, high-quality brand expression across paid, owned, earned, and in-product experiences
Translate customer insights, market trends, and competitive intelligence into clear messaging frameworks that drive awareness, trust, and conversion
Define priority audiences, customer segments, and ideal customer profiles using research and analytics to ensure messaging resonates with high-value users and growth opportunities
Partner cross-functionally with Product, Growth, Social, Communications, and Executive leadership to align brand strategy with company priorities and growth goals
You Bring
10+ years of experience in brand strategy, brand marketing, or integrated marketing leadership
Strong strategic and creative instincts, with experience leading integrated campaigns
Deep understanding of customer research, audience segmentation, positioning frameworks, and translating insights into compelling messaging and storytelling
Strong cross-functional leadership skills with the ability to influence executives, align stakeholders, and drive execution across multiple teams
Experience working closely with Analytics teams to define KPIs, measure brand effectiveness, and connect brand investments to business outcomes
Drive and proactivity - everyone here is a builder and executor
What We Offer
Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact
Standard Interview Process
Initial Interview with Talent Partner
Technical or Hiring Manager Interview
Team Interview
Executive Interview
Offer!
Equal Employment Opportunity
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [email protected].
Apply To This Job
OnePay is the consumer fintech trusted by millions of Americans to make money better.
Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.
We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.
We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.
But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:
Ready to run
Hungry and driven by urgency
Exceptional at what they do, with low ego
Comfortable operating in motion
The Role
As Head of Brand Marketing & Strategy at OnePay, you’ll shape how millions of people emotionally connect with, trust, and see themselves in the OnePay brand. You’ll define the narratives, positioning, and customer insights that make OnePay feel not just useful, but empowering, relatable, and indispensable in people’s financial lives. You will:
Own brand strategy and positioning, defining OnePay’s core narrative, differentiation, and value proposition across products and audiences
Lead integrated campaign strategy and creative direction across channels, ensuring consistent, high-quality brand expression across paid, owned, earned, and in-product experiences
Translate customer insights, market trends, and competitive intelligence into clear messaging frameworks that drive awareness, trust, and conversion
Define priority audiences, customer segments, and ideal customer profiles using research and analytics to ensure messaging resonates with high-value users and growth opportunities
Partner cross-functionally with Product, Growth, Social, Communications, and Executive leadership to align brand strategy with company priorities and growth goals
You Bring
10+ years of experience in brand strategy, brand marketing, or integrated marketing leadership
Strong strategic and creative instincts, with experience leading integrated campaigns
Deep understanding of customer research, audience segmentation, positioning frameworks, and translating insights into compelling messaging and storytelling
Strong cross-functional leadership skills with the ability to influence executives, align stakeholders, and drive execution across multiple teams
Experience working closely with Analytics teams to define KPIs, measure brand effectiveness, and connect brand investments to business outcomes
Drive and proactivity - everyone here is a builder and executor
What We Offer
Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact
Standard Interview Process
Initial Interview with Talent Partner
Technical or Hiring Manager Interview
Team Interview
Executive Interview
Offer!
Equal Employment Opportunity
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [email protected].
Apply To This Job