GTM Marketing Lead
We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing. This is a builder role — not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You’ll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand. What You Will Do • US Market Expansion • Lead GTM execution to expand our product into the U.S. • Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem. • Build relationships with U.S.-based creators, affiliates, and communities. • Growth Hacking & Marketing Execution • Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social). • Optimize CAC and identify repeatable channels to scale. • Implement and optimize viral loops, referral programs, and gamification mechanics. • TikTok & Creator Marketing • Run creator campaigns and affiliate activations directly on TikTok. • Analyze creative performance and identify what hooks, sounds, and formats drive conversion. • Build content + performance dashboards to measure growth funnel effectiveness. • Cross-Functional Collaboration • Work closely with Product & Ops to align marketing experiments with product launches. • Feed back U.S. market insights into product development and roadmap prioritization. What You Will Need • 3–5+ years of growth marketing / GTM experience in consumer apps or startups. • Proven track record of expanding into the U.S. market. • Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.). • Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing). • Data-driven: able to build dashboards, measure funnel metrics, and pivot fast. • Startup mindset: scrappy, resourceful, experimental. • Remote-first, with willingness to travel to Indonesia HQ as needed. Apply tot his job