GTM Engineer: Facebook & Social Outreach Automation Specialist

Remote Full-time
We're hiring a GTM Engineer: Facebook & Social Outreach Automation Specialist.

Summary
• Flexible Title: Can tailor to reflect your skills & experience — from Social/Outreach Specialist to Facebook & Social Automation Lead / RevOps.
• Flexible Time: Can do part-time, side-gig (off-hours), or fractional (contract).
• Flexible Commitment: Can do short-term, long-term, or intermittent.

Why so flexible? We're a FUNDED startup racing to launch end of Q2 2026. That gives us just a few months to stack features while raising additional working capital. Feel free to jump in, help us ship, then bounce >> or stick around. A successful launch translates into lots of permanent jobs for those that want them. We're also interested in long term "side gig" relationships, if that's what you're into — in our experience, a few expert hours often beat full-time learning-curve hours.

About Us

We're a credible, funded, remote-first startup led by a serial technical founder, backed by a 20-person team. The product is live in private alpha. Learn more about our founder, team, and comp structures at list-lab.org.

About The Role

You'll run experiments for outreach on Facebook and similar platforms where standard automation tools are limited. Your job is to find what works within platform rules, iterate, and document playbooks we can scale. Technical proficiency and execution are central—you own experiments, tooling, and iteration. We're not looking for paid social ads experience.

Compensation

Up to $165,000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components).

What Success Looks Like in 30 Days
• Automation framework defined and documented (what runs, how, and how we stay within platform rules).
• Early experiments running with tracking and reporting in place; you're iterating on what works.
• Playbooks that automators can adopt; clear communication with the technical lead on blockers and next steps.

What You'll Do
• Design and run experiments for automated or semi-automated outreach on Facebook (and similar)
• Use AI/tooling to vary copy and timing; avoid spam patterns and volume triggers
• Optionally coordinate offshore VAs who execute through their own accounts; capture what works into a playbook
• Track leads and conversion signals; report and iterate

What We're Looking For
• Technical proficiency and execution — you run experiments and iterate quickly; you're comfortable with tooling (scripts, dashboards), AI, and fast iteration.
• AI exposure for automation is a key requirement — you use or have used AI to mimic human cadence, vary messaging, or run semi-automated flows.
• Evidence of creative outbound or growth experiments on restricted platforms (Facebook, forums, etc.).
• Tech stack familiarity: Automation/scraping tools (e.g. Phantom Buster, Browserbase), AI copy/cadence tools, Zapier/Make, spreadsheets/dashboards.
• Strong communication; we may use contest-style or trial engagement to find the right fit.

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