Growth Marketing Specialist / Digital Marketing Specialist
Job Title: Growth Marketing Specialist (Execution-Focused | E-commerce / DTC | Istanbul-Based Preferred) Job Description: We are a global health & wellness brand (biohacking, supplements, performance products), and we are looking for a hands-on Growth Marketing Specialist to support our day-to-day marketing execution with our US market. This is an execution-focused role, and we need someone who is detail-oriented, proactive, and comfortable working across multiple marketing channels. What You’ll Do You will be responsible for executing and optimizing marketing campaigns, including: Email & Retention Marketing - Set up and manage email flows (welcome, abandoned cart, retention, etc.) - Create and optimize email campaigns - Run A/B tests to improve open rates, CTR, and conversions Funnel Optimization - Assist in improving website conversion rates - Identify drop-off points and suggest improvements - Support landing page optimization and testing Paid Ads Execution - Help set up and manage campaigns (Meta, Google) - Monitor performance and assist with optimizations - Work on creatives, copy, and targeting adjustments Campaign & Growth Execution - Launch and manage campaigns across channels - Support influencer/affiliate campaign execution (if needed) - Track performance and report on key metrics (CPA, ROAS, conversions) What We’re Looking For 2–5 years experience in digital/growth marketing Strong hands-on experience with: Email marketing tools (Klaviyo, Mailchimp, etc.) Meta Ads / Google Ads (basic to intermediate level) A/B testing and funnel optimization Experience working with e-commerce or DTC brands is a strong plus Data-driven mindset (understands metrics like CAC, ROAS, conversion rate) Highly organized and able to execute without constant supervision Comfortable working in a startup / fast-paced environment Nice to Have: Experience in supplements, fitness, or wellness Familiarity with Shopify or similar platforms Experience with influencer or affiliate marketing Preferably based in Istanbul, Turkey Open to remote within Turkey Why Join Us Work closely with an international team Opportunity to grow into a larger role as the business scales