Growth Marketing Specialist -(B2B SaaS)
Role: Growth Marketing Manager
Exp: 3-5 Years
Work Mode: Remote (for Filipino Citizen)
Time: EST Time
About RChilli:
RChilli is a global AI-powered HRTech company helping enterprises streamline recruitment through intelligent parsing, matching, data enrichment, and automation solutions. Our products power ATS platforms, job boards, staffing firms, and enterprise hiring ecosystems worldwide.
We are looking for a Growth Marketing Manager who can drive high-quality B2B Demand generation, enterprise pipeline growth, and digital marketing campaigns across global markets.
This role is ideal for someone who understands B2B SaaS marketing, performance marketing, and demand generation — and can work closely with Sales to generate qualified leads and revenue opportunities.
Role Overview:
As a Growth Marketing Manager, you will be responsible for planning and executing digital marketing and demand generation campaigns to drive enterprise leads, account engagement, and pipeline growth for RChilli’s AI-powered HRTech solutions.
You will work closely with Sales, SDRs, Content, and Leadership teams to improve:
Enterprise lead generation
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Campaign performance
Pipeline contribution
Revenue growth
This is a highly result-oriented role focused on lead quality, conversions, and business impact.
Key Responsibilities
Growth & Demand Generation
Plan and execute B2B demand generation campaigns for enterprise SaaS and HRTech solutions
Generate high-quality leads through digital marketing channels
Improve MQL to SQL conversion rates
Drive pipeline growth and revenue opportunities
Optimize campaigns for better lead quality and ROI
Digital & Performance Marketing
Manage and optimize campaigns across:
LinkedIn Ads
Google Ads
Email Marketing
Retargeting Campaigns
Webinars & Virtual Events
Content Marketing Campaigns
Account-Based Marketing (ABM)
Support ABM campaigns targeting enterprise and mid-market accounts
Engage HR leaders, Talent Acquisition teams, and business decision-makers
Work closely with Sales teams to improve account engagement
Funnel & Campaign Optimization
Track campaign performance and improve conversion rates
Analyze:CPL (Cost Per Lead)
CTR (Click Through Rate)
SQL Conversion
Campaign ROI
Pipeline Contribution
Use data-driven insights for campaign optimization
AI & Marketing Automation
Use AI tools and marketing automation platforms for campaign execution and optimization
Leverage tools like ChatGPT and AI-powered marketing platforms for content creation and campaign efficiency
Collaboration
Work with Sales, SDR, Content, and Design teams
Align campaigns with GTM priorities and business goals
Maintain strong coordination between Marketing and Sales teams
Required Qualifications
MBA in Marketing, Business, Sales, or related field
3–5 years of experience in:Growth Marketing
Demand Generation
Performance Marketing
B2B SaaS Marketing
Required Skills
LinkedIn Ads & B2B Paid Campaigns
Lead Generation & Demand Generation
Google Ads & Performance Marketing
Marketing Automation
Funnel Optimization
Campaign Analytics & Reporting
B2B SaaS Marketing
Good Understanding Of
Enterprise sales cycles
B2B buyer journeys
Lead nurturing strategies
Multi-stakeholder decision-making
Preferred Skills
Experience with:
HubSpot
Salesforce
Zoho CRM
Marketo
Exposure to AI tools such as:
ChatGPT
Claude
Jasper
Must Have
Experience in enterprise demand generation
Ability to target and engage enterprise decision-makers
Strong ownership of pipeline and performance metrics
Nice to Have
Experience in SaaS / IT services / consulting firms
Familiarity with CRM tools (Salesforce, HubSpot, etc.)
Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)
Prior experience in B2B demand generation campaigns targeting enterprise ecosystems such as SAP, ServiceNow, HCM, ERP, HRMS, or enterprise technology platforms
Experience working with or marketing to enterprise clients similar to SAP, ServiceNow, ATS, HRTech, or digital transformation ecosystems will be a strong advantage
Apply To This Job
Exp: 3-5 Years
Work Mode: Remote (for Filipino Citizen)
Time: EST Time
About RChilli:
RChilli is a global AI-powered HRTech company helping enterprises streamline recruitment through intelligent parsing, matching, data enrichment, and automation solutions. Our products power ATS platforms, job boards, staffing firms, and enterprise hiring ecosystems worldwide.
We are looking for a Growth Marketing Manager who can drive high-quality B2B Demand generation, enterprise pipeline growth, and digital marketing campaigns across global markets.
This role is ideal for someone who understands B2B SaaS marketing, performance marketing, and demand generation — and can work closely with Sales to generate qualified leads and revenue opportunities.
Role Overview:
As a Growth Marketing Manager, you will be responsible for planning and executing digital marketing and demand generation campaigns to drive enterprise leads, account engagement, and pipeline growth for RChilli’s AI-powered HRTech solutions.
You will work closely with Sales, SDRs, Content, and Leadership teams to improve:
Enterprise lead generation
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Campaign performance
Pipeline contribution
Revenue growth
This is a highly result-oriented role focused on lead quality, conversions, and business impact.
Key Responsibilities
Growth & Demand Generation
Plan and execute B2B demand generation campaigns for enterprise SaaS and HRTech solutions
Generate high-quality leads through digital marketing channels
Improve MQL to SQL conversion rates
Drive pipeline growth and revenue opportunities
Optimize campaigns for better lead quality and ROI
Digital & Performance Marketing
Manage and optimize campaigns across:
LinkedIn Ads
Google Ads
Email Marketing
Retargeting Campaigns
Webinars & Virtual Events
Content Marketing Campaigns
Account-Based Marketing (ABM)
Support ABM campaigns targeting enterprise and mid-market accounts
Engage HR leaders, Talent Acquisition teams, and business decision-makers
Work closely with Sales teams to improve account engagement
Funnel & Campaign Optimization
Track campaign performance and improve conversion rates
Analyze:CPL (Cost Per Lead)
CTR (Click Through Rate)
SQL Conversion
Campaign ROI
Pipeline Contribution
Use data-driven insights for campaign optimization
AI & Marketing Automation
Use AI tools and marketing automation platforms for campaign execution and optimization
Leverage tools like ChatGPT and AI-powered marketing platforms for content creation and campaign efficiency
Collaboration
Work with Sales, SDR, Content, and Design teams
Align campaigns with GTM priorities and business goals
Maintain strong coordination between Marketing and Sales teams
Required Qualifications
MBA in Marketing, Business, Sales, or related field
3–5 years of experience in:Growth Marketing
Demand Generation
Performance Marketing
B2B SaaS Marketing
Required Skills
LinkedIn Ads & B2B Paid Campaigns
Lead Generation & Demand Generation
Google Ads & Performance Marketing
Marketing Automation
Funnel Optimization
Campaign Analytics & Reporting
B2B SaaS Marketing
Good Understanding Of
Enterprise sales cycles
B2B buyer journeys
Lead nurturing strategies
Multi-stakeholder decision-making
Preferred Skills
Experience with:
HubSpot
Salesforce
Zoho CRM
Marketo
Exposure to AI tools such as:
ChatGPT
Claude
Jasper
Must Have
Experience in enterprise demand generation
Ability to target and engage enterprise decision-makers
Strong ownership of pipeline and performance metrics
Nice to Have
Experience in SaaS / IT services / consulting firms
Familiarity with CRM tools (Salesforce, HubSpot, etc.)
Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)
Prior experience in B2B demand generation campaigns targeting enterprise ecosystems such as SAP, ServiceNow, HCM, ERP, HRMS, or enterprise technology platforms
Experience working with or marketing to enterprise clients similar to SAP, ServiceNow, ATS, HRTech, or digital transformation ecosystems will be a strong advantage
Apply To This Job