Growth Marketing Manager, Paid Social, Display
Job Description:
• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live
Requirements:
• 4–7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment
• Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products
• Google Display Network and programmatic display experience
• Proven track record growing paid acquisition volume while improving CAC
• Experience building and scaling remarketing and retargeting programs across channels, including audience segmentation strategies (custom, lookalike, and behavioral)
• Strong analytical fluency — comfortable pulling and interpreting campaign data, and conversant in incrementality, attribution, and CAC/LTV
• Familiarity with pixel implementation, conversion tracking, and attribution modeling
• Experience developing creative briefs and running structured creative and landing page tests
• Effective cross-functional collaborator across Creative, Lifecycle Marketing, and Analytics; able to operate independently and drive decisions without a lot of oversight
• Comfortable using AI and LLM tools to accelerate work
Benefits:
• Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
• 401(k) with company match up to 4% of eligible earnings
• Multiple medical plan options, plus dental and vision coverage
• Company-funded HSA contributions (based on medical plan selection)
• Company-paid life insurance and short-term disability
• A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
• Access to mental health support and confidential counseling resources
• Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
• Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
• Career mobility and internal growth opportunities across the organization
• Professional development budgets for certifications, conferences, and learning available, subject to management approval
• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live
Requirements:
• 4–7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment
• Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products
• Google Display Network and programmatic display experience
• Proven track record growing paid acquisition volume while improving CAC
• Experience building and scaling remarketing and retargeting programs across channels, including audience segmentation strategies (custom, lookalike, and behavioral)
• Strong analytical fluency — comfortable pulling and interpreting campaign data, and conversant in incrementality, attribution, and CAC/LTV
• Familiarity with pixel implementation, conversion tracking, and attribution modeling
• Experience developing creative briefs and running structured creative and landing page tests
• Effective cross-functional collaborator across Creative, Lifecycle Marketing, and Analytics; able to operate independently and drive decisions without a lot of oversight
• Comfortable using AI and LLM tools to accelerate work
Benefits:
• Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
• 401(k) with company match up to 4% of eligible earnings
• Multiple medical plan options, plus dental and vision coverage
• Company-funded HSA contributions (based on medical plan selection)
• Company-paid life insurance and short-term disability
• A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
• Access to mental health support and confidential counseling resources
• Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
• Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
• Career mobility and internal growth opportunities across the organization
• Professional development budgets for certifications, conferences, and learning available, subject to management approval