Growth Marketing Manager, Offline & CTV

Kin is redesigning insurance to be smarter, faster, and centered on the customer. We use intelligent pricing, offer seamless bundling, and make every step (from purchasing, servicing to claims) simple and friction-free, especially in the places traditional insurers often ignore. We empower people to protect what matters most, starting with their homes and expanding to all they value, in a world where climate risks, rising costs, and outdated systems leave too many behind. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to: Built In Chicago's Best Places to Work, Midsize Companies (2021-2025). Forbes' America's Best Startup Employers (2021- 2024, Ranked #37 in 2024). Inc. 5000 Fastest-Growing Private Companies. Forbes’ Fintech 50. Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission. So, what’s the role? We are seeking a highly motivated and experienced Growth Marketing Manager to lead our offline channel strategy and execution. This role will be responsible for developing, executing, and optimizing evergreen and integrated marketing campaigns across a variety of traditional media, including linear TV, Connected TV/Over-the-Top (CTV/OTT), satellite radio, podcast, and local radio. The ideal candidate will have a proven track record of driving customer acquisition and awareness through these channels, with a strong analytical mindset and a passion for data-driven decision-making. A day in the life could include: Develop and execute comprehensive offline marketing strategies to drive awareness and customer acquisition. Manage end-to-end campaign execution across linear TV, CTV/OTT, satellite radio, podcast, and local radio, including media planning, creative development, and performance tracking. Identify and evaluate new offline channel opportunities to expand reach and diversify marketing efforts. Collaborate with internal teams (e.g., creative, analytics, product) to ensure campaign execution, measurement, and consistent brand messaging. Monitor and analyze campaign performance, providing regular reports and actionable insights to optimize spend and improve ROI. Conduct A/B testing and other experiments to continuously refine strategies and improve campaign effectiveness. Stay up-to-date with industry trends, best practices, and emerging technologies in offline marketing. Manage relationships with external agencies and vendors as needed. Manage and optimize budgets for all assigned offline channels. I’ve got the skills… but do I have the necessary ones? Bachelor's degree in Marketing, Business, or a related field. 5+ years of experience in growth marketing, with a strong focus on offline channels. Demonstrated experience in managing and optimizing campaigns across linear TV, Connected TV/Over-the-Top (CTV/OTT), satellite radio, podcast, or local radio. Experience managing monthly campaign budgets of $500K+ Proven ability to drive customer acquisition and awareness through traditional media Strong analytical skills and a data-driven approach to marketing. Proficiency in marketing analytics platforms and tools. Excellent communication, interpersonal, and presentation skills. Ability to work independently and collaboratively in a fast-paced environment. Creative thinker with a passion for innovation and continuous improvement. Oh, and don’t worry, we’ve got you covered! We offer a comprehensive benefits program, allowing you to choose the benefits that are best for you and your family including: Medical, Dental, Vision, Life Insurance and Disability Insurance options, an Employee Assistance Program, as well as elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance. In addition to these benefits, we also are excited to offer the following: Competitive salary and equity 401K with a company match of up to 4% Flexible PTO for exempt employees, along with 8 company-observed holidays A paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents Continuing education and professional development opportunities Kin will accept applications for the role until October, 27th, 2025 For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI. For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. About Kin Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com . EEOC Statement Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.