Growth Marketing Manager (MX)

Growth Marketing Manager (Full-Time, Remote) (Paid Media Focus)About the CompanyWe’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in.Position OverviewOwn day to day execution and optimization of paid media for a subscription ecommerce company (Mystery Tackle Box / Catch Co) that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.Core ResponsibilitiesTake full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architectureExecute a structured creative testing framework with defined pass/watch/kill thresholds and documented resultsMonitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spendProduce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced nextFlag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactivelyDiagnose post click conversion issues by connecting ad platform data to landing page and checkout performanceMaintain campaign naming taxonomy and organizational standards across all accountsWhat Makes You the Right FitYou impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next.You close the loop. Performance data informs creative, creative informs spend, and nothing falls through the cracks because you built the system that catches it.You're proactive, not reactive. Anomalies, pacing issues, and tracking discrepancies get flagged before leadership notices them.You communicate clearly and coordinate well—with creative teams, agencies, and leadership—without needing to be managed.RequirementsMinimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spendDemonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on MetaExperience with conversion tracking setup and debugging (Meta Pixel, CAPI)Understanding of attribution models and the ability to explain why platform reported ROAS differs from blended ROASExperience managing creative testing at scale (3+ new assets per week) with a structured kill methodologyTrack record of inheriting underperforming or disorganized accounts and turning them aroundProficiency in Excel/Google Sheets for performance analysisStrong written communication in English for reporting and cross team coordinationPreferred SkillsExperience managing Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)Experience managing Bing/Microsoft AdsExperience with Google Tag Manager or server side tagging (Addingwell)Experience with conversion tracking setup and debugging (Google Tag, Enhanced Conversions)Experience in D2C subscription or ecommerceExperience with Shopify, Klaviyo, or Recharge integrationsExperience with Source Medium or similar analytics reporting toolsExperience with TikTok Ads