Growth Marketing Manager (B2B Lead Gen & Funnels)
Location: Remote Type: Full-time, Part-time, Consulting - we are open. The role We’re not looking for a typical marketer. We need someone who can build and optimise a complete lead generation funnel from first click to booked call and take ownership of performance. You will be responsible for turning traffic into qualified opportunities, not just leads. What you’ll own Build and optimise end-to-end funnels • HVCO / lead magnets • Landing pages • VSLs • Qualification flows Define and refine offer positioning and messaging • Hooks, angles, and core promise • Objection handling and proof • Conversion-focused page structure Work with specialists (copy, design, dev, CRM) to execute • You don’t need to do everything yourself • But you are accountable for the outcome Manage and improve conversion performance • Opt-in rates • Cost per booked call • Show rate and pipeline quality • Own CRM and funnel logic • Lead routing and segmentation • Email automation and follow-up • Calendly integration and booking flows What we’re building A high-converting funnel including: • HVCO opt-in page • eBook lead magnet • CRM + Calendly integration This is a core revenue system. What we’re looking for You’ve: • Built B2B lead generation funnels that drive booked calls • Worked on high-ticket offers, not just ecom • Been responsible for conversion and pipeline, not just traffic • Funnel structure and user flow • How to move someone from interest → intent → action • Break down what’s not converting and fix it • Challenge weak messaging and improve it • Think commercially, not just creatively What we don’t want • Social media managers • Brand-only marketers • People focused on impressions, reach, or “engagement” If your experience is mostly content calendars or organic social, this isn’t the role. Tech stack (nice to have) • Webflow / landing page builders • ActiveCampaign, HubSpot, GoHighLevel • Calendly or scheduling tools • Analytics + tracking (GA, pixels, events) How we measure success • Cost per booked call • Conversion rate across the funnel When applying, please share examples of funnels you’ve worked on (with results)