Growth Marketing Manager
AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.
Role OverviewWe're looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you'll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.You'll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.Key ResponsibilitiesSEO & GEO strategy to grow organic traffic and discoverabilityContent production and distribution across channelsLanding page optimization and A/B testingLead generation from events and webinarsPaid acquisition where ROI can be demonstratedSegment-specific go-to-market motionsKPIsPrimary: Number of experiments, account score growth & qualified leads for SalesSecondary: Organic traffic, funnel conversion ratesExperience3+ years in growth/demand gen in B2B SaaS (required)Mobile app or gaming industry experience (strong plus)Product marketing experience (strong plus)Remote startup experience, European time zoneTools (must-have)Amplitude, Ahrefs, Google Search ConsoleGoogle Sheets (with Apps Script)Asana, Slack, IntercomSkillsGrowth mindsetData-driven, strong analytical and reporting skillsAI-proficient for content, research, and automationA/B testing and CRO experienceLanguagesFluent English (required)Russian, Spanish, Portuguese, or German (preferred)What We OfferRemote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)Global team across Europe, UK, US, and BrazilConference participation in app, gaming, and product marketing eventsBenefits & PerksEquity options after probationQuarterly performance bonusesAnnual team meetups and company all-hands offsiteMonthly coworking budgetInternal hackathons 2–3x per yearEquipment support (laptop, home office)GrowthDirect CEO reporting and executive exposureCross-functional work with Product, Sales, and Customer SuccessMeasurable impact on company growthHiring TimelineFebruary: Accepting applicationsMarch, weeks 1–2: First-round interviewsMarch, weeks 3–4: Panel interviewsBy April 1: Final offerTimeline may shift depending on candidate volume and quality
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Role OverviewWe're looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you'll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.You'll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.Key ResponsibilitiesSEO & GEO strategy to grow organic traffic and discoverabilityContent production and distribution across channelsLanding page optimization and A/B testingLead generation from events and webinarsPaid acquisition where ROI can be demonstratedSegment-specific go-to-market motionsKPIsPrimary: Number of experiments, account score growth & qualified leads for SalesSecondary: Organic traffic, funnel conversion ratesExperience3+ years in growth/demand gen in B2B SaaS (required)Mobile app or gaming industry experience (strong plus)Product marketing experience (strong plus)Remote startup experience, European time zoneTools (must-have)Amplitude, Ahrefs, Google Search ConsoleGoogle Sheets (with Apps Script)Asana, Slack, IntercomSkillsGrowth mindsetData-driven, strong analytical and reporting skillsAI-proficient for content, research, and automationA/B testing and CRO experienceLanguagesFluent English (required)Russian, Spanish, Portuguese, or German (preferred)What We OfferRemote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)Global team across Europe, UK, US, and BrazilConference participation in app, gaming, and product marketing eventsBenefits & PerksEquity options after probationQuarterly performance bonusesAnnual team meetups and company all-hands offsiteMonthly coworking budgetInternal hackathons 2–3x per yearEquipment support (laptop, home office)GrowthDirect CEO reporting and executive exposureCross-functional work with Product, Sales, and Customer SuccessMeasurable impact on company growthHiring TimelineFebruary: Accepting applicationsMarch, weeks 1–2: First-round interviewsMarch, weeks 3–4: Panel interviewsBy April 1: Final offerTimeline may shift depending on candidate volume and quality
Apply Now