Growth Marketing Manager
About StartEngineStartEngine is the FinTech powerhouse driving the future of fundraising and alternative investing. StartEngine was founded by Howard Marks, the co-founder of Activision (now valued at over $75B), with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Howard partnered with co-founder Ron Miller, a veteran entrepreneur and early advocate of equity crowdfunding, to build a platform that democratizes access to capital. In 2020, StartEngine welcomed Shark Tank judge and serial entrepreneur Kevin OâLeary (aka Mr. Wonderful) as Strategic Advisor and Investor. Since its inception, StartEngine has helped over 550 companies raise more than $1.1B from retail investors, with investments starting at as little as $100.Why merely back a company when you can own a piece of it?Weâre looking for a Growth Marketing Manager to join our Growth team at StartEngine. In this role, youâll be responsible for executing paid marketing campaigns for the companies raising capital on our platform. That includes media buying across digital channelsâprimarily Meta and Googleâto drive investor acquisition and help each company meet its fundraising goals.Youâll be hands-on with campaign execution, optimization, and performance tracking, working closely with internal teams and directly supporting our issuers. This is a critical role that blends performance marketing with client-facing collaboration, helping startups successfully raise capital through strategic, data-driven paid media execution. What Youâll Do Plan, launch, and manage paid media campaignsâprimarily on Meta and Google, with potential expansion to other platforms (e.g. YouTube, Reddit, LinkedIn) depending on the issuerâs needsHandle hands-on media buying, audience targeting, budget allocation, and real-time optimization to drive investor acquisitionCollaborate closely with the Growth Marketing team and issuer-facing marketing strategists to execute campaigns that align with each companyâs unique fundraising goalsDevelop and test creative acquisition strategies tailored to a wide range of companiesâacross various industries, sizes, and stages of growthAnalyze performance data and proactively adjust campaigns to improve key metrics like CTR, CAC, ROAS, and investor conversion ratesShare insights and learnings across the team to help refine StartEngineâs overall approach to paid marketingOperate with a startup mindsetâexperimenting, iterating quickly, and owning outcomes from strategy to execution What You'll Need: Experience with email marketing automation toolsLife cycle marketingAffiliate marketing experience a huge plusStrong ability to research & troubleshoot various marketing tool issuesExtremely curious and interested in all things marketing and optimizationDemonstrated desire for continuous learning, growth, and improvement Perks & Benefits 100% covered Medical/Dental/Vision - pick your own planGenerous Equity packageUnlimited PTO and sick daysPaid WeWork Usage (optional)100% RemoteTeam Off-sites and Celebration DinnersPaid Maternity/Paternity leave401K programFlexible hoursBe part of one of the fastest growing parts of the FinTech IndustryA chance to work with a highly profitable and rapidly expanding startup (not VC funded)
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