Growth Marketing Lead – User Acquisition

Job Description: • Own the Growth Engine Design and execute user acquisition strategy to scale MicroCo’s mobile video app audience. • Architect Acquisition Funnels Develop and optimize multi-channel campaigns across paid, earned, and organic channels. • Organizational Strategy and Cross-Functional Partnering Design and build team (over-time) that grows in relation to the business. • Measure What Matters Define analytic requirements, KPIs and dashboards for CAC, LTV, ARPU, and retention. • Balance Art and Algorithm Oversee creative strategy and testing frameworks blending performance rigor with storytelling craft. • Orchestrate Agency & Platform Relationships Manage external partners and platform reps to ensure best-in-class execution. • Build the System for Scale Partner with Product on Data to ensure data integrity across platform. • Testing and Audience Development Lead early growth experiments, influencer seeding, and social amplification programs. • Cross-Functional Marketing Functions Shape the brand narrative and visual identity across channels. Requirements: • 10+ years in growth marketing, user acquisition, or performance marketing roles. • Proven ability to stand up growth functions and scale in a fast-paced environment. • Deep expertise in paid UA, attribution, and lifecycle marketing. • Excellent leadership and team building skills. • Strong analytical skills with experience in CAC/LTV modeling and ROAS optimization. • Ability to balance data-driven rigor with creative storytelling. • Exceptional communication skills; comfortable engaging with executives and external partners. Benefits: • Competitive cash compensation • Meaningful ownership in the company’s growth • Potential performance-based bonus Apply tot his job