Growth Marketing Associate - Lose It!
Description
Position at Everyday Health - Consumer
Lose It! is on a mission to change the way people view weight loss. Through the proven approach of calorie counting, Lose It! empowers our members by providing support, motivation, and the tools they need for success on their journey to a healthy weight. We mobilize the world to achieve its health goals by developing best-in-class mobile apps on the iOS and Android platforms.
Our Growth Marketing team thrives on experimentation, data-driven decision-making, and continuous optimization. We're looking for an Associate Growth Product/Project Manager with strong analytical skills, a touch of creativity, and a passion for building and testing new ideas to accelerate growth.
What You'll Do:
• Experimentation & Optimization: Design, execute, and analyze experiments to increase bookings and improve acquisition, engagement, and retention.
• Data-Driven Analysis & Strategy: Run analyses on user behavior, experiment results and campaign performance to generate insights and make informed decisions that drive growth.
• Creative Problem-Solving: Identify new growth opportunities, research industry trends and competitors, brainstorm creative ideas, and test different approaches to uncover the most effective strategies.
• Cross-Functional Collaboration: Partner with Product, Marketing, Design, Customer Care, and Engineering teams to implement growth initiatives and ensure project success.
• Project Management: Lead growth projects from concept to completion, ensuring they are delivered on time, aligned with strategic goals, well-documented, and effectively communicated to stakeholders.
• Prioritization & Roadmapping: Assess high-impact opportunities and contribute to the overall growth strategy.
• Competitor & Industry Research: Conduct competitive and industry research to identify trends, uncover new opportunities, and develop data-driven growth strategies.
• Insights & Reporting: Share experiment results and key learnings with stakeholders, turning insights into actionable plans for continued experimentation and next steps.
• Marketing Creative Development: Develop creative concepts and messaging strategies aligned with campaign objectives.
What We're Looking For:
• Analytical Mindset: Comfortable working with data to assess impact, solve problems, and measure success.
• Experimentation-Driven: Experienced with hypothesis-driven testing, A/B experiments, and continuous iteration.
• Data Curiosity: A keen interest in exploring and questioning data to uncover growth opportunities.
• Creative Thinker: Willing to explore innovative approaches and test out-of-the-box ideas while staying grounded in data.
• Strong Communication Skills: Able to present complex insights in a clear, concise way to technical and non-technical audiences.
• Project Management Skills: Proven ability to manage multiple projects, prioritize effectively, and deliver on time.
• Attention to Detail: Ensures quality and accuracy in data, testing, and project execution.
• Creativity: Able to develop compelling messaging, innovative campaign ideas, and engaging content that captures audience attention and drives action.
• Adaptability: Thrives in a fast-paced, evolving environment with a test-and-learn culture.
• Eagerness to Learn and Grow: Enthusiastic about receiving feedback, continuously improving skills, and staying open to new challenges.
Preferred Qualifications:
• 1-4 years of experience
• Familiarity with analytics and marketing tools (e.g., Amplitude, Iterable, Braze)
• Experience with A/B testing
• Excel Proficiency: Strong ability to analyze and manipulate data using advanced Excel functions (e.g., pivot tables, v-lookups, and complex formulas)
• Prior experience in a growth-focused, analyst, or project management role
• Basic knowledge of SQL is a plus
• Prior experience working at a mobile app is a plus
• Experience with JSON and basic HTML is a plus
• Work with developing creative concepts is a plus
• Experience with affiliate marketing is a plus
Why Join Us?
• Work on a product that has helped over 57 million people lose over 149 million pounds - your work every day will make an impact on millions of people reaching their health and wellness goals
• Collaborate with a data-driven, growth-oriented team that values continuous learning and creativity
• Gain hands-on experience in growth strategy, product experimentation, and user insights
• Competitive salary and benefits package
Lose It! is part of the Everyday Health Group (EHG), a division of Ziff Davis, Inc. (NASDAQ: ZD).
About Everyday Health Group
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower health
Position at Everyday Health - Consumer
Lose It! is on a mission to change the way people view weight loss. Through the proven approach of calorie counting, Lose It! empowers our members by providing support, motivation, and the tools they need for success on their journey to a healthy weight. We mobilize the world to achieve its health goals by developing best-in-class mobile apps on the iOS and Android platforms.
Our Growth Marketing team thrives on experimentation, data-driven decision-making, and continuous optimization. We're looking for an Associate Growth Product/Project Manager with strong analytical skills, a touch of creativity, and a passion for building and testing new ideas to accelerate growth.
What You'll Do:
• Experimentation & Optimization: Design, execute, and analyze experiments to increase bookings and improve acquisition, engagement, and retention.
• Data-Driven Analysis & Strategy: Run analyses on user behavior, experiment results and campaign performance to generate insights and make informed decisions that drive growth.
• Creative Problem-Solving: Identify new growth opportunities, research industry trends and competitors, brainstorm creative ideas, and test different approaches to uncover the most effective strategies.
• Cross-Functional Collaboration: Partner with Product, Marketing, Design, Customer Care, and Engineering teams to implement growth initiatives and ensure project success.
• Project Management: Lead growth projects from concept to completion, ensuring they are delivered on time, aligned with strategic goals, well-documented, and effectively communicated to stakeholders.
• Prioritization & Roadmapping: Assess high-impact opportunities and contribute to the overall growth strategy.
• Competitor & Industry Research: Conduct competitive and industry research to identify trends, uncover new opportunities, and develop data-driven growth strategies.
• Insights & Reporting: Share experiment results and key learnings with stakeholders, turning insights into actionable plans for continued experimentation and next steps.
• Marketing Creative Development: Develop creative concepts and messaging strategies aligned with campaign objectives.
What We're Looking For:
• Analytical Mindset: Comfortable working with data to assess impact, solve problems, and measure success.
• Experimentation-Driven: Experienced with hypothesis-driven testing, A/B experiments, and continuous iteration.
• Data Curiosity: A keen interest in exploring and questioning data to uncover growth opportunities.
• Creative Thinker: Willing to explore innovative approaches and test out-of-the-box ideas while staying grounded in data.
• Strong Communication Skills: Able to present complex insights in a clear, concise way to technical and non-technical audiences.
• Project Management Skills: Proven ability to manage multiple projects, prioritize effectively, and deliver on time.
• Attention to Detail: Ensures quality and accuracy in data, testing, and project execution.
• Creativity: Able to develop compelling messaging, innovative campaign ideas, and engaging content that captures audience attention and drives action.
• Adaptability: Thrives in a fast-paced, evolving environment with a test-and-learn culture.
• Eagerness to Learn and Grow: Enthusiastic about receiving feedback, continuously improving skills, and staying open to new challenges.
Preferred Qualifications:
• 1-4 years of experience
• Familiarity with analytics and marketing tools (e.g., Amplitude, Iterable, Braze)
• Experience with A/B testing
• Excel Proficiency: Strong ability to analyze and manipulate data using advanced Excel functions (e.g., pivot tables, v-lookups, and complex formulas)
• Prior experience in a growth-focused, analyst, or project management role
• Basic knowledge of SQL is a plus
• Prior experience working at a mobile app is a plus
• Experience with JSON and basic HTML is a plus
• Work with developing creative concepts is a plus
• Experience with affiliate marketing is a plus
Why Join Us?
• Work on a product that has helped over 57 million people lose over 149 million pounds - your work every day will make an impact on millions of people reaching their health and wellness goals
• Collaborate with a data-driven, growth-oriented team that values continuous learning and creativity
• Gain hands-on experience in growth strategy, product experimentation, and user insights
• Competitive salary and benefits package
Lose It! is part of the Everyday Health Group (EHG), a division of Ziff Davis, Inc. (NASDAQ: ZD).
About Everyday Health Group
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower health