Growth Manager - E-Commerce | AI-Focused | DTC Brand
Join a 75-year heritage brand at its digital inflection point. Own customer acquisition for a profitable equestrian e-commerce business. About Schneiders Saddlery Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel. The Opportunity We're hiring a Fully Remote Growth Manager to own the complete customer acquisition engine—not just paid ads, but full-stack growth: • Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnerships • Platform Optimization: ecommerce merchandising, UX, CRO, A/B testing, landing pages • SEO Strategy: Content-to-conversion mapping, product page optimization • Amazon Execution: Channel strategy, agency management, marketplace growth • Analytics: CAC tracking, LTV modeling, attribution, cohort analysis • Technical Implementation: AI-assisted automation, rapid prototyping Key Responsibilities • Manage seven-figure ad budgets across multiple channels • Build and execute A/B testing roadmaps for ecommerce site • Optimize conversion rates and reduce customer acquisition costs • Deploy AI tools for automation and rapid experimentation • Conduct data analysis and present insights to leadership • Collaborate with Creative, Retention, and Sales teams • Manage external agencies (paid search, paid social, Amazon) Your First Year Impact • Drive 20%+ YoY new customer growth at target CAC • Launch 2-3 new profitable acquisition channels • Improve site conversion rate by 50-100 basis points • Significantly scale Amazon channel revenue • Reduce CAC 10-15% while scaling volume • Deploy AI automation to reduce manual workload by 20% Requirements Must-Have: • 5-7 years in growth marketing or DTC e-commerce (hands-on) • Deep expertise in Paid Search (Google) and Paid Social (Meta) • Technical competence: Shopify (or similar), GA4, SQL fluency • CRO & A/B testing methodology (proven wins) • AI Fluency: Daily user of LLMs (Claude/ChatGPT) for prototyping and automation • Full-stack mindset: You build landing pages, write copy, and analyze data Nice-to-Have: • Experience with TikTok, Pinterest, or emerging channels • Amazon Seller Central strategy/execution • Equestrian interest or background (not required, but helpful) • Experience in niche/community-driven brands Compensation & Benefits • Base Salary: $120,000 - $150,000 • Performance Bonus: 25% (tied to contribution margin & growth) • Total Compensation Potential: $144,000 - $188,000 • Benefits: Health, dental, vision insurance; 401(k) with match • Perks: Remote, $3-5K professional development budget, dedicated AI/tool budget • Career Path: Clear trajectory from Growth Manager → Director → VP Work Environment • Small, high-impact team (no bureaucracy) • Direct access to leadership (CEO, VP/Director) • High autonomy with strategic alignment • Fast decision-making (family-owned advantage) • Collaborative culture across marketing, sales, tech Apply tot his job