Growth Manager
About UsScrambly is one of the fastest-growing adtech startups in the world, featured in the AppsFlyer Performance Index and Singular ROI Index in just 3.5 years.We’re growing 250%+ YoY across revenue, team, product, and technology — fully bootstrapped and profitable.We’re building the future of app discovery: a reward-powered alternative to the App Store and Google Play. Our loyalty-driven ecosystem connects millions of users with the world’s top apps and delivers unmatched, ROI-focused growth for mobile advertisers.Our mission is to build a true alternative to traditional app stores — fueled by rewards and data — and create a new, performance-first growth engine for mobile app advertisers.About the RoleAs a Growth Manager at Scrambly, you will own and scale our paid search acquisition across Google and Microsoft, turning it into a stable, profitable and automation-driven growth engine. Google Ads is the primary channel, and you will also develop and expand additional search-based acquisition sources, including Microsoft Ads.This is a hands-on, performance-focused role. You will be responsible for end-to-end campaign performance, scalability, and long-term channel stability - not campaign maintenance. You will design and own the campaign architecture, conversion structure, and value logic that drives sustainable budget growth while maintaining profitability.You will work closely with the Head of User Acquisition, acting as the strategic owner of paid search as a core revenue channel. Your goal is to build systems and processes that make performance explainable, repeatable, and scalable - not dependent on short-term spikes or one-off wins.If you thrive on building durable growth engines with meaningful ownership and autonomy, this role is for you.Key Responsibilities
Paid Search Strategy & ExecutionOwn end-to-end performance of Google Ads (Search, PMax, Display, YouTube) and Microsoft AdsDefine and execute the paid search acquisition strategy across platforms, aligned with business goals and profitability targetsBuild and maintain stable, structured campaign architectures with clear conversion windows, value weighting, and signal strategyDrive sustainable budget growth while maintaining or improving efficiency - scaling budgets from high five-figure to high six-figure monthly rangesDevelop a documented scaling and testing roadmap with clear milestones and success criteriaAutomation & SystemsDesign and implement automation systems (scripts, rules, monitoring workflows) that significantly reduce manual optimization effortBuild scalable processes for bid management, budget allocation, and performance monitoringContinuously identify opportunities to replace manual work with systematic, repeatable solutionsPerformance Analysis & ReportingOwn performance reporting tied directly to business outcomes, using tools such as GA4, Mixpanel/Amplitude, and Looker/Looker StudioMaintain a clear understanding of value signals, cohort health, and attribution nuances across channelsEnsure channel performance is predictable, defensible, and clearly explainable to stakeholdersOperate comfortably with imperfect attribution and delayed revenue signals, making sound decisions despite incomplete dataCollaboration & CommunicationWork closely with the Head of User Acquisition to align on strategy, priorities, and growth targetsClearly communicate performance drivers, scaling mechanics, and strategic trade-offs to the wider teamProactively surface issues, flag risks, and propose solutions before they impact performance
Requirements
3+ years of hands-on Google Ads experience with a strong focus on Search and Performance Max campaignsProven experience scaling paid search budgets in the high six-figure range with maintained or improved efficiencyExperience in performance-driven verticals such as gaming (preferably web), fintech, utilities, or healthStrong understanding of value-based bidding (ROAS/revenue optimization), including conversion windows, value weighting, and signal strategyTrack record of designing and implementing automation: scripts, rules, monitoring systems, and workflows that reduce manual optimizationStrong analytical fluency across advertising and product analytics platforms (GA4, Mixpanel or Amplitude, Looker/Looker Studio, Google Ads, Microsoft Ads)Comfortable operating with imperfect attribution and delayed revenue signals, with the ability to make sound decisions despite incomplete dataAbility to clearly explain performance drivers and scaling mechanics to both technical and non-technical stakeholdersOwnership-driven mindset: analytical, structured, systems-oriented, and focused on long-term profitability over vanity metricsTransparent and proactive: comfortable surfacing issues, making decisions without perfect data, and being accountable for outcomesFluency in English (B2+)
Nice to Have
Experience with Microsoft Ads at scale, beyond basic campaign mirroringExperience in mobile apps, rewards, or marketplace productsFamiliarity with building or contributing to internal BI dashboards and reporting infrastructure
What We Offer
Direct ownership of a core revenue channel with visible business impactClose collaboration with the Head of User Acquisition and company leadershipHigh autonomy in execution - a lean, low-bureaucracy environment where strong ideas are heard, tested, and implemented quicklyThe opportunity to build scalable systems and processes from the ground upFull-time & fully remote position15 days of paid vacation days5 days of paid days off5 days of paid sick leaveMaternity/Paternity leaveNational holidays based on the country of your stay
Apply Now
Paid Search Strategy & ExecutionOwn end-to-end performance of Google Ads (Search, PMax, Display, YouTube) and Microsoft AdsDefine and execute the paid search acquisition strategy across platforms, aligned with business goals and profitability targetsBuild and maintain stable, structured campaign architectures with clear conversion windows, value weighting, and signal strategyDrive sustainable budget growth while maintaining or improving efficiency - scaling budgets from high five-figure to high six-figure monthly rangesDevelop a documented scaling and testing roadmap with clear milestones and success criteriaAutomation & SystemsDesign and implement automation systems (scripts, rules, monitoring workflows) that significantly reduce manual optimization effortBuild scalable processes for bid management, budget allocation, and performance monitoringContinuously identify opportunities to replace manual work with systematic, repeatable solutionsPerformance Analysis & ReportingOwn performance reporting tied directly to business outcomes, using tools such as GA4, Mixpanel/Amplitude, and Looker/Looker StudioMaintain a clear understanding of value signals, cohort health, and attribution nuances across channelsEnsure channel performance is predictable, defensible, and clearly explainable to stakeholdersOperate comfortably with imperfect attribution and delayed revenue signals, making sound decisions despite incomplete dataCollaboration & CommunicationWork closely with the Head of User Acquisition to align on strategy, priorities, and growth targetsClearly communicate performance drivers, scaling mechanics, and strategic trade-offs to the wider teamProactively surface issues, flag risks, and propose solutions before they impact performance
Requirements
3+ years of hands-on Google Ads experience with a strong focus on Search and Performance Max campaignsProven experience scaling paid search budgets in the high six-figure range with maintained or improved efficiencyExperience in performance-driven verticals such as gaming (preferably web), fintech, utilities, or healthStrong understanding of value-based bidding (ROAS/revenue optimization), including conversion windows, value weighting, and signal strategyTrack record of designing and implementing automation: scripts, rules, monitoring systems, and workflows that reduce manual optimizationStrong analytical fluency across advertising and product analytics platforms (GA4, Mixpanel or Amplitude, Looker/Looker Studio, Google Ads, Microsoft Ads)Comfortable operating with imperfect attribution and delayed revenue signals, with the ability to make sound decisions despite incomplete dataAbility to clearly explain performance drivers and scaling mechanics to both technical and non-technical stakeholdersOwnership-driven mindset: analytical, structured, systems-oriented, and focused on long-term profitability over vanity metricsTransparent and proactive: comfortable surfacing issues, making decisions without perfect data, and being accountable for outcomesFluency in English (B2+)
Nice to Have
Experience with Microsoft Ads at scale, beyond basic campaign mirroringExperience in mobile apps, rewards, or marketplace productsFamiliarity with building or contributing to internal BI dashboards and reporting infrastructure
What We Offer
Direct ownership of a core revenue channel with visible business impactClose collaboration with the Head of User Acquisition and company leadershipHigh autonomy in execution - a lean, low-bureaucracy environment where strong ideas are heard, tested, and implemented quicklyThe opportunity to build scalable systems and processes from the ground upFull-time & fully remote position15 days of paid vacation days5 days of paid days off5 days of paid sick leaveMaternity/Paternity leaveNational holidays based on the country of your stay
Apply Now