Google Shopping Ads Setup

Overview

We’re looking for a Google Shopping Ads specialist to set up and structure product-based campaigns for our online certification courses at Recademics.com.

Each course is sold by state and category (boating, hunting, etc.), and we want a dedicated product listing ad for each variation.

Examples:

Texas Boater Safety Course

Ohio Hunter Education Course

Florida Boating License Course

Pennsylvania Boater Safety Course

We will not use Performance Max campaigns at this stage. Our strategy prioritizes Search and Shopping campaigns to maintain clear query-level control, transparent attribution, and precise alignment between keyword intent and landing pages. This ensures our highest-intent queries (e.g., state-specific course searches) are handled with exact-match Search campaigns, avoiding the loss of visibility and control that comes with PMax’s blended, black-box optimization.

We may require dedicated landing pages per course/state and campaign to ensure full alignment with Google Shopping feed requirements (including price consistency and product specificity) and to maximize conversion performance. Each product listing should map cleanly to a highly relevant page that reflects the exact course, state, and pricing shown in the ad.

Scope of Work

Set up Google Merchant Center (or audit + fix if already set up)

Build and optimize a product feed covering all course/state combinations

Create individual product listings per course/state (not grouped broadly)

Ensure proper titles, descriptions, GTIN/identifier handling (likely custom products)

Configure Google Ads Shopping campaigns

Structure campaigns logically (by state, category, or performance strategy)

Implement conversion tracking (GA4 + Google Ads)

Ensure compliance with Google Shopping policies (education/digital products)

Key Requirements

Each course/state must be its own product (no generic bundling)

Product titles should be high intent + keyword aligned

Example: “Texas Boater Safety Course – Official Certification”

Clean, scalable feed structure (we have many states and will continue adding more)

Ability to handle digital products (no shipping, no physical inventory)

Proper use of:

Custom labels (for bidding/segmentation)

Product types (Boating, Hunting, etc.)

State-level segmentation

Deliverables

Fully functional Merchant Center account + approved product feed

Live Shopping campaigns ready to scale

Clean campaign structure with clear logic

Documentation or walkthrough of setup

Recommendations for ongoing optimization

Nice to Have

Experience with education or certification products

Experience working with state-specific or highly segmented catalogs

Ability to advise on Performance Max vs Standard Shopping

Feed automation experience (if we scale SKUs significantly)

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