Google PPC Specialist for Bookkeeping + Business Tax Firm

Hello! We are a growing bookkeeping and business tax firm looking for an experienced Google PPC specialist to build, optimize, and manage a high-converting paid search campaign. Important: We are only interested in someone who has direct experience running successful PPC campaigns for bookkeeping, accounting, or tax service firms (heavy preference for bookkeeping). If you’ve managed campaigns in this niche, please highlight that in your application. What We Need --------- We’re looking for someone to: 1. Set / refine our Google Ads account, conversion tracking, and keyword structure 2. Build a PPC strategy focused on high-intent leads (bookkeeping, accounting, business tax prep) 3. Create and optimize a campaign, ad groups, and deliver light landing page recommendations 4. Improve conversion rates and reduce cost per acquisition over time 5. Provide ongoing reporting, insights, and adjustments 6. Advise on bidding strategies and competitive positioning for our niche What We Care About --------- 1. Experience with professional-services lead gen; specifically bookkeeping/accounting/tax (heavy preference for bookkeeping) 2. A data-driven approach focused on ROI 3. Clear communication and the ability to explain what you’re doing and why 4. Integrity — we want someone who treats our ad budget as if it were their own About Us --------- We are a modern bookkeeping + business tax firm with a strong emphasis on high-quality service, streamlined processes, and long-term client relationships. Our goal is to attract business owners who value professionalism and consistency. We are backed by a boutique private equity firm - if this project goes well and is reasonably priced, we have another large project in a separate industry we can potentially work with you on. Note: some of our investors are actually Google software engineers involved with their ads products, so we have the ability to get support from them if necessary. Project Scope --------- 1. Initial audit + setup/structure 2. Campaign buildout (search only; no display/social unless later agreed) 3. Ongoing monthly optimization and reporting What to Include in Your Application --------- 1. Examples of bookkeeping/accounting/tax campaigns you’ve managed 2. Results you’ve achieved (conversion rate, CPA improvements, etc.) Thank you very much! Apply tot his job