Google Media Buying Specialist
About the Role
We are looking for an experienced Google Media Buying Specialist to manage, optimize, and scale paid advertising campaigns for high-value DTC clients. This role is responsible for driving profitable new customer acquisition through Google Ads, ensuring campaigns meet or exceed CPA targets, and systematically scaling client ad spend.
The ideal candidate has strong agency experience, a deep understanding of performance marketing, and a proven track record of managing multiple client accounts with significant monthly media budgets.
Key Responsibilities
Campaign Management & Optimization
Manage, optimize, and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube, Display, and other relevant Google placements.
Ensure at least 80% of campaigns meet or exceed CPA targets through ongoing performance monitoring and optimization.
Conduct regular performance reviews, data analysis, and campaign audits to identify opportunities for improved efficiency and growth.
Own day-to-day campaign performance, including bids, budgets, targeting, creative inputs, feed strategy, and testing plans.
Proactively identify issues, trends, and opportunities across client accounts.
Client Portfolio Management
Manage a portfolio of approximately 6–12 clients at a time.
Oversee monthly advertising budgets ranging from $50,000 to $500,000 per month.
Partner with internal teams to align paid media strategy with each client’s broader growth goals.
Communicate performance insights, strategic recommendations, and scaling opportunities clearly and confidently.
Scaling Client Ad Spend
Support consistent client growth by increasing ad spend by a minimum of 20% month-over-month, where performance targets are being met.
Scale budgets weekly once campaign efficiency and profitability are maintained.
Build clear scaling plans that balance aggressive growth with CPA, ROAS, MER, and profitability targets.
Identify new campaign structures, audience opportunities, keyword expansions, creative tests, and budget allocation strategies to unlock scale.
AI, Automation & Reporting
Evaluate and deploy AI tools to improve efficiency across bid optimization, budget allocation, audience segmentation, reporting, and campaign analysis.
Use automated reporting and analytics tools to generate real-time insights and reduce manual workload.
Leverage AI-driven data analysis to identify trends, improve campaign targeting, and optimize CPA outcomes.
Continuously improve systems and workflows to increase account management capacity without sacrificing performance quality.
Required Experience
3–5+ years of agency experience managing paid media campaigns, with a strong focus on Google Ads.
Proven experience managing a portfolio of 6–12 clients simultaneously.
Experience managing monthly media budgets between $50,000 and $500,000.
Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max, YouTube, and Display.
Demonstrated ability to optimize campaigns toward CPA, ROAS, MER, CAC, and profitable new customer acquisition targets.
Experience scaling ad spend while maintaining or improving performance efficiency.
Strong analytical skills and comfort working with performance data, reporting dashboards, and attribution tools.
Experience working with DTC, ecommerce, or high-growth consumer brands.
Ability to communicate performance insights and strategic recommendations clearly to internal teams and clients.
Nice to Have
Experience with Shopify, GA4, Google Merchant Center, Triple Whale, Northbeam, or similar analytics platforms.
Experience with feed optimization and Shopping/PMax campaign structure.
Familiarity with creative testing frameworks for paid media.
Experience using AI tools for reporting, analysis, forecasting, or media buying optimization.
Success in this role will be measured by:
At least 80% of campaigns meeting or exceeding CPA targets.
Consistent and profitable client ad spend growth.
Minimum 20% month-over-month spend increase where campaign efficiency supports scaling.
Strong client retention and account performance.
Clear, proactive communication with internal teams and clients.
Improved operational efficiency through automation and AI-enabled workflows.
Ideal Candidate Profile
You are a performance-driven media buyer who knows how to balance efficiency with scale. You are comfortable owning a portfolio of high-value clients, digging into data, making fast optimization decisions, and building clear growth plans. You understand that strong media buying is both analytical and strategic — and you are excited by the challenge of helping ecommerce brands acquire customers profitably at scale.
You thrive in an agency environment, can manage multiple priorities at once, and are confident working with meaningful monthly ad budgets. You are proactive, detail-oriented, and constantly looking for ways to improve performance, systems, and client outcomes.
Role Goal
Support the DTC department’s objective of scalable growth for high-value clients by driving profitable customer acquisition through Google paid advertising.
We are looking for an experienced Google Media Buying Specialist to manage, optimize, and scale paid advertising campaigns for high-value DTC clients. This role is responsible for driving profitable new customer acquisition through Google Ads, ensuring campaigns meet or exceed CPA targets, and systematically scaling client ad spend.
The ideal candidate has strong agency experience, a deep understanding of performance marketing, and a proven track record of managing multiple client accounts with significant monthly media budgets.
Key Responsibilities
Campaign Management & Optimization
Manage, optimize, and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube, Display, and other relevant Google placements.
Ensure at least 80% of campaigns meet or exceed CPA targets through ongoing performance monitoring and optimization.
Conduct regular performance reviews, data analysis, and campaign audits to identify opportunities for improved efficiency and growth.
Own day-to-day campaign performance, including bids, budgets, targeting, creative inputs, feed strategy, and testing plans.
Proactively identify issues, trends, and opportunities across client accounts.
Client Portfolio Management
Manage a portfolio of approximately 6–12 clients at a time.
Oversee monthly advertising budgets ranging from $50,000 to $500,000 per month.
Partner with internal teams to align paid media strategy with each client’s broader growth goals.
Communicate performance insights, strategic recommendations, and scaling opportunities clearly and confidently.
Scaling Client Ad Spend
Support consistent client growth by increasing ad spend by a minimum of 20% month-over-month, where performance targets are being met.
Scale budgets weekly once campaign efficiency and profitability are maintained.
Build clear scaling plans that balance aggressive growth with CPA, ROAS, MER, and profitability targets.
Identify new campaign structures, audience opportunities, keyword expansions, creative tests, and budget allocation strategies to unlock scale.
AI, Automation & Reporting
Evaluate and deploy AI tools to improve efficiency across bid optimization, budget allocation, audience segmentation, reporting, and campaign analysis.
Use automated reporting and analytics tools to generate real-time insights and reduce manual workload.
Leverage AI-driven data analysis to identify trends, improve campaign targeting, and optimize CPA outcomes.
Continuously improve systems and workflows to increase account management capacity without sacrificing performance quality.
Required Experience
3–5+ years of agency experience managing paid media campaigns, with a strong focus on Google Ads.
Proven experience managing a portfolio of 6–12 clients simultaneously.
Experience managing monthly media budgets between $50,000 and $500,000.
Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max, YouTube, and Display.
Demonstrated ability to optimize campaigns toward CPA, ROAS, MER, CAC, and profitable new customer acquisition targets.
Experience scaling ad spend while maintaining or improving performance efficiency.
Strong analytical skills and comfort working with performance data, reporting dashboards, and attribution tools.
Experience working with DTC, ecommerce, or high-growth consumer brands.
Ability to communicate performance insights and strategic recommendations clearly to internal teams and clients.
Nice to Have
Experience with Shopify, GA4, Google Merchant Center, Triple Whale, Northbeam, or similar analytics platforms.
Experience with feed optimization and Shopping/PMax campaign structure.
Familiarity with creative testing frameworks for paid media.
Experience using AI tools for reporting, analysis, forecasting, or media buying optimization.
Success in this role will be measured by:
At least 80% of campaigns meeting or exceeding CPA targets.
Consistent and profitable client ad spend growth.
Minimum 20% month-over-month spend increase where campaign efficiency supports scaling.
Strong client retention and account performance.
Clear, proactive communication with internal teams and clients.
Improved operational efficiency through automation and AI-enabled workflows.
Ideal Candidate Profile
You are a performance-driven media buyer who knows how to balance efficiency with scale. You are comfortable owning a portfolio of high-value clients, digging into data, making fast optimization decisions, and building clear growth plans. You understand that strong media buying is both analytical and strategic — and you are excited by the challenge of helping ecommerce brands acquire customers profitably at scale.
You thrive in an agency environment, can manage multiple priorities at once, and are confident working with meaningful monthly ad budgets. You are proactive, detail-oriented, and constantly looking for ways to improve performance, systems, and client outcomes.
Role Goal
Support the DTC department’s objective of scalable growth for high-value clients by driving profitable customer acquisition through Google paid advertising.