Google Ads Specialist - PPC/Web/SomeSEO
Google Ads & PPC Management
• Develop and execute PPC strategies primarily on Google Ads, with additional campaigns on Bing Ads and select paid social platforms.
• Build and manage Expert Mode campaigns using manual bidding strategies.
• Conduct in-depth keyword research and audience analysis to identify high-performing opportunities.
• Manage and optimize advertising budgets to maximize ROI and cost-per-conversion performance.
• Perform A/B testing on ad copy, targeting, and landing pages to improve campaign performance.
Tracking, Analytics & Technical Marketing
• Implement and manage conversion tracking using Google Tag Manager.
• Configure and troubleshoot tracking for Google Ads, Google Analytics, CallRail, and form submissions.
• Ensure accurate attribution across calls, form fills, and website interactions.
• Diagnose and resolve tracking issues affecting campaign performance.
Website & Landing Page Optimization
• Work within WordPress environments to manage landing pages, implement tracking scripts, and make basic content updates when necessary.
• Collaborate with the marketing and development team to improve landing page conversion rates.
• Ensure websites are optimized for tracking, performance, and SEO best practices.
SEO Collaboration
• Work alongside the SEO team to ensure PPC and organic strategies are aligned.
• Have a working knowledge of SEO fundamentals, including keyword targeting, page structure, and local search optimization.
• Be willing to assist with SEO initiatives or learn deeper SEO practices over time.
Reporting & Optimization
• Monitor campaign performance metrics and analyze data trends.
• Create clear reports outlining performance, insights, and opportunities for improvement.
• Stay up to date on Google Ads updates, digital marketing tools, and industry best practices.
Qualifications
• 4+ years experience managing Google Ads campaigns in Expert Mode
• Strong experience implementing conversion tracking using Google Tag Manager
• Experience integrating and managing CallRail tracking
• Working knowledge of WordPress website management
• Strong analytical skills and ability to interpret performance data
• Experience using SEM tools and marketing analytics platforms
• Ability to write high-performing ad copy
• Strong attention to detail and problem-solving skills
• Excellent communication and collaboration skills
• Dental or orthodontic marketing experience is a strong plus
• Experience or interest in SEO strategy and optimization
• Bachelor’s degree in Marketing, Business, or related field preferred
Ideal Candidate
The ideal candidate is someone who understands that successful PPC requires strong technical tracking, clean data, and website performance. You should be comfortable working inside Google Ads, Tag Manager, WordPress, and analytics platforms, and enjoy continuously optimizing campaigns to drive measurable results.
Job Type: Contract
Pay: $25.00 - $40.00 per hour
Expected hours: 20 – 40 per week
Location:
• United States (Required)
Work Location: Remote
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• Develop and execute PPC strategies primarily on Google Ads, with additional campaigns on Bing Ads and select paid social platforms.
• Build and manage Expert Mode campaigns using manual bidding strategies.
• Conduct in-depth keyword research and audience analysis to identify high-performing opportunities.
• Manage and optimize advertising budgets to maximize ROI and cost-per-conversion performance.
• Perform A/B testing on ad copy, targeting, and landing pages to improve campaign performance.
Tracking, Analytics & Technical Marketing
• Implement and manage conversion tracking using Google Tag Manager.
• Configure and troubleshoot tracking for Google Ads, Google Analytics, CallRail, and form submissions.
• Ensure accurate attribution across calls, form fills, and website interactions.
• Diagnose and resolve tracking issues affecting campaign performance.
Website & Landing Page Optimization
• Work within WordPress environments to manage landing pages, implement tracking scripts, and make basic content updates when necessary.
• Collaborate with the marketing and development team to improve landing page conversion rates.
• Ensure websites are optimized for tracking, performance, and SEO best practices.
SEO Collaboration
• Work alongside the SEO team to ensure PPC and organic strategies are aligned.
• Have a working knowledge of SEO fundamentals, including keyword targeting, page structure, and local search optimization.
• Be willing to assist with SEO initiatives or learn deeper SEO practices over time.
Reporting & Optimization
• Monitor campaign performance metrics and analyze data trends.
• Create clear reports outlining performance, insights, and opportunities for improvement.
• Stay up to date on Google Ads updates, digital marketing tools, and industry best practices.
Qualifications
• 4+ years experience managing Google Ads campaigns in Expert Mode
• Strong experience implementing conversion tracking using Google Tag Manager
• Experience integrating and managing CallRail tracking
• Working knowledge of WordPress website management
• Strong analytical skills and ability to interpret performance data
• Experience using SEM tools and marketing analytics platforms
• Ability to write high-performing ad copy
• Strong attention to detail and problem-solving skills
• Excellent communication and collaboration skills
• Dental or orthodontic marketing experience is a strong plus
• Experience or interest in SEO strategy and optimization
• Bachelor’s degree in Marketing, Business, or related field preferred
Ideal Candidate
The ideal candidate is someone who understands that successful PPC requires strong technical tracking, clean data, and website performance. You should be comfortable working inside Google Ads, Tag Manager, WordPress, and analytics platforms, and enjoy continuously optimizing campaigns to drive measurable results.
Job Type: Contract
Pay: $25.00 - $40.00 per hour
Expected hours: 20 – 40 per week
Location:
• United States (Required)
Work Location: Remote
Apply tot his job
Apply To this Job