Google Ads Specialist for High-Ticket Nuisance Wildlife Business (PPC / SEM) - Contract to Hire

Job Posting: Google Ads Specialist for High-Ticket Nuisance Wildlife Business Job Title: Google Ads Specialist for High-Ticket Nuisance Wildlife Business (PPC / SEM) Category: Search Engine Marketing (SEM) Experience Level: Intermediate to Expert Project Type: Long-Term / Ongoing Management Project Overview I am the owner of Animals In The Attic, a premier nuisance wildlife removal company based in Melbourne, Florida. We specialize in the humane removal of rats, raccoons, bats, and squirrels, offering a premium service backed by a Lifetime Guarantee. I am seeking a highly skilled Google Ads Freelancer to build, launch, and manage a high-performance Search campaign. My objective is to drive qualified phone leads from homeowners in Brevard County who require immediate wildlife removal and exclusion services. I am NOT looking for an agency. I need a dedicated specialist who understands the urgency of "Emergency Home Services." The Challenge & Strategy * High-Stakes Auction: Keywords like "raccoon removal" and "rat exterminator" have high CPCs. We cannot afford wasted clicks. * Negative Keyword Mastery: You must aggressively filter out traffic looking for "free city animal control," "dead deer on road," or "pest control for bugs." We only handle wildlife and rodents. * Geo-Precision: We target specific zones (Melbourne, Viera, Satellite Beach). You need to understand how to bid differently for high-value coastal zip codes vs. lower-priority areas. * Value Proposition: Our ads must highlight our "Lifetime Guarantee," "4-Step Method," and "24/7 Owner-Operated Service" to beat national competitors. Key Responsibilities * Campaign Architecture: Build a granular SKAG or STAG structure (e.g., Separate ad groups for "Rats," "Raccoons," "Bats," and "Emergency"). * Conversion Tracking: Setup accurate tracking for Phone Calls (CallRail or Google Forwarding) and Form Fills via Google Tag Manager. I need to know exactly which keyword generated the call. * Ad Copywriting: Write high-CTR copy that utilizes our USPs (Lifetime Warranty, 24/7 Speed, Humane Process). * Landing Page Audit: Review my current pages (animalsintheattic.com) and suggest "quick win" optimizations to improve Quality Score and Conversion Rate. * Ongoing Optimization: Weekly management of search terms, bid adjustments, and negative keywords. Required Skills * Proven experience with Local Service Businesses (Pest Control, HVAC, Plumbing, Roofing). * Deep understanding of Google Local Services Ads (LSA) is a major plus. * Ability to differentiate between "Informational" and "Transactional" intent. * Native-level English proficiency for ad copywriting. Screening Questions (Please answer these in your proposal) * Hypothetical: How would you prevent our ads from showing up for people looking for "free dog catchers" or "city animal control"? * Tracking: How do you track phone calls generated from the ads? Do you use GTM? * Strategy: How do you approach bidding for high-cost keywords (e.g., $15/click) with a limited daily budget? * Experience: Have you managed a pest control or wildlife removal campaign before? If not, what similar industries have you worked in? Why Work With Us * We are a top-rated local business with a solid reputation. * We have a clear sales process—if you get the phone to ring with the right person, we can close the deal. * Long-term partnership potential for the right freelancer. Budget Please propose your Setup Fee and your Monthly Management Fee. Apply tot his job