Global Sr. Director, Human Insights Category & Brand Leadership (Snacking)
Job Description:
We are seeking a strategic and enterprise minded team player to lead Mars Snacking's global efforts to understand and decode category dynamics and consumer needs & behaviors to provide intelligence to define how to grow brands and categories and shape strategy.
This role will be a key leader of global Integrated Intelligence community, helping to shape the future of the categories with a strong voice grounded in data-driven storytelling, behavioral insights and category knowledge. It ensures that we continue to put human centric thinking at the forefront of our understanding of the category and its adjacencies, our brands and the competition to drive competitive advantage in the marketplace by driving insights and foresight into action.
The job holder ensures that the Global Portfolio strategy is anchored in holistic human insights and business context, and that synergies across Strategic Brand, markets and Global Portfolios are maximized. They will work with their regional counterparts to provide frameworks and support capability to build consistency and global scale.
The role will be are the forefront of organizational transformation to provide leading edge thinking, methods and technologies, while embracing and leveraging AI. They will have a strong knowledge of advanced analytics solutions and elevate the capabilities of the function, while delivering better business decisions.
• Brand/Category Strategy
• Connect data sources to proactively drive insights and foresight into Global Strategic Cells & Global Portfolio Strategy to identify future growth opportunities / tailwinds and proof against headwinds
• Collaborate and drive synergy with Future Foresight and One Demand Intelligence to drive Global Portfolio growth and manage risks
• Global Brand Stewardship and Comms strategy
• Champion Growth Philosophy thinking and Flywheel with their Portfolio partners
• Innovation Platform & Pipeline (H3/H4)
• Working in partnership with the global innovation team to nurture early stage projects moving towards scale that will build brand and category growth
• Identifying and applying existing and new research methodologies to improve risk management as innovation moves from idea to launch
• Translate foresight into actionable future focused insights that will drive the Portfolio Strategy to ensure the Portfolio is ready for the future and always relevant for the region.
• Global Business Performance Reporting & Impact/Portfolio and Innovation Analytics
• Elevate understand of the broader category and brand dynamics through strong analysis and business partnering
• Support business understanding of performance through the right reporting in the right forums at the right time
• Embed category/brand insights into OP process, strategic reviews and Growth Legacy for strategic cells.
• Works with stakeholders to understand and set the Portfolio and Innovation analytics agenda
• Functional Transformation
• Build and deliver a roadmap for function transformation, leveraging new methods, technologies and AI that enhance the decision making of Mars Snacking.
• Leverage advanced analytic solutions that use both structured and unstructured data to uncover insights and answer business questions
• Be a driver of change to embed all new approaches not only in the global team, but all regional teams around the world
• Global & Regional team development
• Develop high performing global team that had exceptional partnership with all regional teams through collaboration and communication
The job holder will lead a global team working in collaboration with the regions to influence the following critical stakeholders: 1. - Global PVPs and Global Portfolio/Innovation lead 2. Regional Marketing VPs 3. Global and Regional Integrated Intelligence and Insight Partners to set the agenda and lead capability building in Category & Brand Intelligence. This role will lead Communities of Practice against these spaces for the globe.
Experience:
1. Education & Professional Qualification
Degree preferred
2. Knowledge/Experience
Experience in consumer/shopper insights and market research (preferably in CPG)
Proven track record of working in innovative ways, piloting new approaches, tools and methodologies
Proven track record of driving impact by influencing key stakeholders and shaping business strategy
Integrator experience: Strong business acumen and broad understanding of how to integrate insights and analytics capabilities to deliver against the business agenda.
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 252,000.00 - USD 346,500.00
Apply tot his job
Apply To this Job
We are seeking a strategic and enterprise minded team player to lead Mars Snacking's global efforts to understand and decode category dynamics and consumer needs & behaviors to provide intelligence to define how to grow brands and categories and shape strategy.
This role will be a key leader of global Integrated Intelligence community, helping to shape the future of the categories with a strong voice grounded in data-driven storytelling, behavioral insights and category knowledge. It ensures that we continue to put human centric thinking at the forefront of our understanding of the category and its adjacencies, our brands and the competition to drive competitive advantage in the marketplace by driving insights and foresight into action.
The job holder ensures that the Global Portfolio strategy is anchored in holistic human insights and business context, and that synergies across Strategic Brand, markets and Global Portfolios are maximized. They will work with their regional counterparts to provide frameworks and support capability to build consistency and global scale.
The role will be are the forefront of organizational transformation to provide leading edge thinking, methods and technologies, while embracing and leveraging AI. They will have a strong knowledge of advanced analytics solutions and elevate the capabilities of the function, while delivering better business decisions.
• Brand/Category Strategy
• Connect data sources to proactively drive insights and foresight into Global Strategic Cells & Global Portfolio Strategy to identify future growth opportunities / tailwinds and proof against headwinds
• Collaborate and drive synergy with Future Foresight and One Demand Intelligence to drive Global Portfolio growth and manage risks
• Global Brand Stewardship and Comms strategy
• Champion Growth Philosophy thinking and Flywheel with their Portfolio partners
• Innovation Platform & Pipeline (H3/H4)
• Working in partnership with the global innovation team to nurture early stage projects moving towards scale that will build brand and category growth
• Identifying and applying existing and new research methodologies to improve risk management as innovation moves from idea to launch
• Translate foresight into actionable future focused insights that will drive the Portfolio Strategy to ensure the Portfolio is ready for the future and always relevant for the region.
• Global Business Performance Reporting & Impact/Portfolio and Innovation Analytics
• Elevate understand of the broader category and brand dynamics through strong analysis and business partnering
• Support business understanding of performance through the right reporting in the right forums at the right time
• Embed category/brand insights into OP process, strategic reviews and Growth Legacy for strategic cells.
• Works with stakeholders to understand and set the Portfolio and Innovation analytics agenda
• Functional Transformation
• Build and deliver a roadmap for function transformation, leveraging new methods, technologies and AI that enhance the decision making of Mars Snacking.
• Leverage advanced analytic solutions that use both structured and unstructured data to uncover insights and answer business questions
• Be a driver of change to embed all new approaches not only in the global team, but all regional teams around the world
• Global & Regional team development
• Develop high performing global team that had exceptional partnership with all regional teams through collaboration and communication
The job holder will lead a global team working in collaboration with the regions to influence the following critical stakeholders: 1. - Global PVPs and Global Portfolio/Innovation lead 2. Regional Marketing VPs 3. Global and Regional Integrated Intelligence and Insight Partners to set the agenda and lead capability building in Category & Brand Intelligence. This role will lead Communities of Practice against these spaces for the globe.
Experience:
1. Education & Professional Qualification
Degree preferred
2. Knowledge/Experience
Experience in consumer/shopper insights and market research (preferably in CPG)
Proven track record of working in innovative ways, piloting new approaches, tools and methodologies
Proven track record of driving impact by influencing key stakeholders and shaping business strategy
Integrator experience: Strong business acumen and broad understanding of how to integrate insights and analytics capabilities to deliver against the business agenda.
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 252,000.00 - USD 346,500.00
Apply tot his job
Apply To this Job