Global Growth Specialist

Key Responsibilities: • Act as a core member of the Growth team, enabling and assisting growth initiatives through data and insights • Extract, analyse, and interpret data to generate actionable insights for growth and product decisions • Own the acquisition pipeline and proactively manage the acquisition funnel. • Recommend areas of improvement including drop offs, stagnation and KYC bottlenecks across the funnel • Take the lead in exploring non-conventional methods to acquire new customers • Consistently run quality check on alternate onboarding channels and recommend/implement improvements • Introduce rewards program to improve engagement and maintain/lower CAC • Experiment in tweaking pricing mechanisms and create a robust onboarding ecosystem • Conduct deep-dives to highlight performance bottlenecks and recommend improvements. • Lead A/B tests and data-driven experiments to enhance conversion and engagement across platforms. • Document experiment hypotheses, results, and insights in a structured format. Support planning, segmentation, and execution of retention, win-back, and engagement campaigns. • Maintain KPI dashboards covering CAC drivers, activation, retention, churn, corridor trends, and CLV. • Possess strong analytical skills with proficiency in Excel, and visualising tools like PowerBI etc. • Have good understanding of funnels, cohort analysis, churn metrics, retention, A/B testing, performance tracking and campaign analytics. • Support product-led growth (PLG) initiatives by providing analytical inputs for experiments, feature launches, and optimization efforts • Introduce gamification and recommend/lead onboarding journey improvements • Collaborate closely with Growth, Product, and Marketing teams to translate data into clear, strategic recommendations.