Global Growth Marketing Manager
About the opportunity
We're hiring a Global Growth Marketing Manager to lead First Table's diner acquisition across New Zealand, Australia, UK and Ireland. It's a brand-new, senior role for a commercially sharp growth marketer who wants real ownership and the room to prove what they can do.
You'll report to our Chief Marketing Officer and work shoulder-to-shoulder with Marketing, Product, and Data, and our regional teams to shape how First Table grows. You'll balance short-term performance with long-term demand, and pull together data, experimentation, sharp creative and commercial judgement into one connected growth engine.
This isn’t a “manage the ads” role. It’s an opportunity to influence how a global consumer marketplace invests, experiments, and scales.
About us
At First Table, our vision is simple: to be the first place diners go to book a table.
Proudly established in Queenstown, New Zealand - where our head office is based - we've been leading the charge in the hospitality tech industry for over a decade, with operations spanning New Zealand, Australia, UK and Ireland.
First Table is a dining discovery platform that connects diners to restaurants through their love of food. Through our clever tech, we help restaurants get their night off to a great start and give diners a compelling reason to try somewhere new. It’s a win-win situation. From early bird offers to last table reservations, we make discovering and booking great dining experiences fast, easy, and rewarding.
At the heart of everything we do are our values: Win-Win-Win, Own It and Grow Together. These guide how we show up for each other, our restaurant partners, and our diners and they’re a big part of what makes First Table a great place to work.
Learn more about our story here:
www.firsttable.co.nz/our-story
About the role
You’ll own First Table’s global diner acquisition strategy, deciding where and how we invest to drive sustainable, profitable growth.
You’ll lead the relationship with our performance agency, shape channel mix and media investment, and work closely with internal teams to improve the journey from first touch through to first booking.
Growth at First Table is shaped by more than campaign performance. You’ll help connect paid media, brand demand, organic growth, product experience, creative, data, and customer value into one clear growth system.
It's a role for someone who can zoom out to the big picture, dive into the detail when it counts, and turn insight into action across multiple markets.
What you’ll be doing
Own diner acquisition strategy across New Zealand, Australia, and UKI
Lead channel mix, media investment, and acquisition budget allocation
Develop market-specific growth plans, with a strong focus on scaling UKI demand
Lead our performance agency relationship, from strategy and briefs through to outcomes
Use CAC, ROAS, payback period, LTV, conversion rates, and channel ROI to guide investment decisions
Partner with Marketing, Product, Data, and Engineering, to improve first-booking conversion
Champion experimentation across audiences, creative, messaging, offers, landing pages, app store experiences, and user journeys
Build clear reporting and recommendations that help the business understand what drives sustainable growth
What you’ll bring
At least 5 years’ experience in growth, digital, acquisition, or performance marketing, ideally within a marketplace, app-based, subscription, product-led, or high-growth consumer business
Strong hands-on experience across paid acquisition channels, particularly Google and Meta
Commercial confidence managing meaningful budgets and making investment recommendations
Experience managing performance agencies or external partners
A strong understanding of how brand, creative, media, conversion, and customer value work together
Confidence using growth metrics such as CAC, ROAS, LTV, payback period, conversion rates, and channel ROI
Working knowledge of experimentation, attribution, SEO, GEO, CRO, ASO, and organic acquisition levers
Excellent communication skills, with the ability to turn complex insight into clear commercial recommendations
Why you’ll love working with us
Real ownership of global diner acquisition across three international markets
The chance to shape First Table’s growth strategy at an exciting stage of scale
A role with senior visibility and meaningful influence across the business
The opportunity to work across the full growth system, not just paid channels
A collaborative, ambitious team that values experimentation, commercial thinking, and practical action
Opportunities to use AI, automation, data, and emerging technology in meaningful ways
Work remotely from Auckland with regular team connection or hybrid from our Queenstown HQ.
Perks like free First Table bookings, referral incentives, team recognition, and regular opportunities to celebrate wins
A purpose-led, award-winning consumer brand with strong momentum and exciting international growth ambitions
What’s next?
If this role sounds like you, we’d love to see how you think.
Include your CV and a cover letter, we genuinely read them, so make it count: why First Table, why this role, and what kind of growth challenge gets you excited?
We’re reviewing and progressing applications as they come in, so don’t wait to apply.
We're hiring a Global Growth Marketing Manager to lead First Table's diner acquisition across New Zealand, Australia, UK and Ireland. It's a brand-new, senior role for a commercially sharp growth marketer who wants real ownership and the room to prove what they can do.
You'll report to our Chief Marketing Officer and work shoulder-to-shoulder with Marketing, Product, and Data, and our regional teams to shape how First Table grows. You'll balance short-term performance with long-term demand, and pull together data, experimentation, sharp creative and commercial judgement into one connected growth engine.
This isn’t a “manage the ads” role. It’s an opportunity to influence how a global consumer marketplace invests, experiments, and scales.
About us
At First Table, our vision is simple: to be the first place diners go to book a table.
Proudly established in Queenstown, New Zealand - where our head office is based - we've been leading the charge in the hospitality tech industry for over a decade, with operations spanning New Zealand, Australia, UK and Ireland.
First Table is a dining discovery platform that connects diners to restaurants through their love of food. Through our clever tech, we help restaurants get their night off to a great start and give diners a compelling reason to try somewhere new. It’s a win-win situation. From early bird offers to last table reservations, we make discovering and booking great dining experiences fast, easy, and rewarding.
At the heart of everything we do are our values: Win-Win-Win, Own It and Grow Together. These guide how we show up for each other, our restaurant partners, and our diners and they’re a big part of what makes First Table a great place to work.
Learn more about our story here:
www.firsttable.co.nz/our-story
About the role
You’ll own First Table’s global diner acquisition strategy, deciding where and how we invest to drive sustainable, profitable growth.
You’ll lead the relationship with our performance agency, shape channel mix and media investment, and work closely with internal teams to improve the journey from first touch through to first booking.
Growth at First Table is shaped by more than campaign performance. You’ll help connect paid media, brand demand, organic growth, product experience, creative, data, and customer value into one clear growth system.
It's a role for someone who can zoom out to the big picture, dive into the detail when it counts, and turn insight into action across multiple markets.
What you’ll be doing
Own diner acquisition strategy across New Zealand, Australia, and UKI
Lead channel mix, media investment, and acquisition budget allocation
Develop market-specific growth plans, with a strong focus on scaling UKI demand
Lead our performance agency relationship, from strategy and briefs through to outcomes
Use CAC, ROAS, payback period, LTV, conversion rates, and channel ROI to guide investment decisions
Partner with Marketing, Product, Data, and Engineering, to improve first-booking conversion
Champion experimentation across audiences, creative, messaging, offers, landing pages, app store experiences, and user journeys
Build clear reporting and recommendations that help the business understand what drives sustainable growth
What you’ll bring
At least 5 years’ experience in growth, digital, acquisition, or performance marketing, ideally within a marketplace, app-based, subscription, product-led, or high-growth consumer business
Strong hands-on experience across paid acquisition channels, particularly Google and Meta
Commercial confidence managing meaningful budgets and making investment recommendations
Experience managing performance agencies or external partners
A strong understanding of how brand, creative, media, conversion, and customer value work together
Confidence using growth metrics such as CAC, ROAS, LTV, payback period, conversion rates, and channel ROI
Working knowledge of experimentation, attribution, SEO, GEO, CRO, ASO, and organic acquisition levers
Excellent communication skills, with the ability to turn complex insight into clear commercial recommendations
Why you’ll love working with us
Real ownership of global diner acquisition across three international markets
The chance to shape First Table’s growth strategy at an exciting stage of scale
A role with senior visibility and meaningful influence across the business
The opportunity to work across the full growth system, not just paid channels
A collaborative, ambitious team that values experimentation, commercial thinking, and practical action
Opportunities to use AI, automation, data, and emerging technology in meaningful ways
Work remotely from Auckland with regular team connection or hybrid from our Queenstown HQ.
Perks like free First Table bookings, referral incentives, team recognition, and regular opportunities to celebrate wins
A purpose-led, award-winning consumer brand with strong momentum and exciting international growth ambitions
What’s next?
If this role sounds like you, we’d love to see how you think.
Include your CV and a cover letter, we genuinely read them, so make it count: why First Table, why this role, and what kind of growth challenge gets you excited?
We’re reviewing and progressing applications as they come in, so don’t wait to apply.