Freelance Performance Creative Producer

Remote Full-time
We’re looking for a freelance performance creative specialist to help concept, produce, shoot, and edit paid social ad creatives for an established ecommerce brand.

This is NOT a traditional graphic design role. We need someone who understands:

• direct response advertising

• ecommerce customer psychology

• Meta/TikTok ad structure

• hooks, pacing, retention, and conversion-focused editing

• short-form content creation for paid ads

You should be able to:

• create original video content

• direct or produce UGC-style content

• shoot product/lifestyle footage

• edit performance-focused ads

• rapidly iterate new concepts and variations

WHAT YOU'LL CREATE

• Meta ad creatives (Facebook/Instagram)

• TikTok-style vertical videos

• Original product/lifestyle footage

• UGC-style ads

• Voiceover/text-driven creatives

• Static image ads

• Motion graphics/cutdowns

• Product-focused short-form videos

• Variations/testing iterations of winning concepts

CREATIVE STYLE WE'RE NOT LOOKING FOR

We are NOT looking for generic “corporate” creatives or polished brand commercials.

We want:

• strong hooks in first 1–3 seconds

• native-feeling social content

• authentic/direct-response style ads

• storytelling + product benefits

• conversion-focused messaging

• fast pacing and retention-focused editing

• rapid testing and iteration mindset

EXPERIENCE WITH:

• ecommerce brands

• home décor/interiors/lifestyle products

• DTC brands

• consumer products

is highly preferred.

PRODUCTION EXPECTATIONS

This role includes creating NEW content — not just editing existing assets.

Depending on the concept, this may include:

• filming product demonstrations

• lifestyle/product-use footage

• sourcing or coordinating UGC creators

• creating voiceover-driven ads

• filming iPhone/native-style content

• light scripting/concept development

You do NOT need full commercial production capabilities.

We actually prefer:

• fast-moving

• authentic

• social-native content over expensive/high-production shoots.

REQUIREMENTS

Please apply ONLY if you have:

• proven Meta/TikTok ecommerce ad experience

• portfolio/examples of paid social creatives

• examples of ORIGINAL content you’ve shot yourself

• understanding of performance metrics (CTR, hook rate, thumbstop ratio, CVR, etc.)

• ability to create multiple variations quickly

• strong English communication

• reliable turnaround times

Bonus if you have experience with:

• UGC sourcing/coordination

• creator management

• AI-assisted creative workflows

• copywriting/hooks

• direct response frameworks

DELIVERABLES/WORKFLOW

Initial expectation:

• 3–6 new creatives per week

• plus iterations/variations of existing winners

Typical deliverables may include:

• 15–30 second vertical videos

• hooks variations

• CTA variations

• statics

• aspect ratio adaptations

• raw footage capture when required

We will provide:

• products

• brand guidelines

• product information

• creative direction

• competitor references/examples

ENGAGEMENT STRUCTURE

We’re looking for someone long-term if the fit is strong.

Preferred structure:

• ongoing monthly engagement

• weekly deliverables

• fast iteration cycles

• collaborative testing approach

BUDGET/COMPENSATION

Open to:

• fixed weekly/monthly retainers

OR

• per-creative pricing

Typical ranges:

• $75–$200+ per fully produced creative depending on complexity

• OR approximately $2,000–$3,000/month ongoing depending on output and production involvement

We care much more about performance, speed, and creative instincts than ultra-polished agency-style work.

TO APPLY

Please include:

1. Portfolio/examples of ecommerce ad creatives

2. Examples of content you personally shot/produced

3. Brands you’ve worked with

4. Your typical turnaround times

5. Your pricing structure

6. Which platforms you specialize in (Meta/TikTok/etc.)

7. A short note on how you approach creating winning ad creatives

We are specifically looking for someone who understands performance marketing and creative testing — not just video editing.

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