Freelance Email & Lifecycle Marketing Specialist

Lifecycle Marketing Specialist (Punchh & Attentive) We are looking for an experienced lifecycle marketer with deep expertise in Punchh loyalty and Attentive SMS to help build and operate a behavior-driven CRM program for a fast-casual restaurant brand. This role will require up to 35 hours per month. This role will focus on designing and executing automated lifecycle journeys that convert first-time guests into repeat, loyal customers, working alongside our paid media team to support an acquisition-first growth model. Key Responsibilities • Build and manage automated lifecycle flows in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs) • Develop behavior-based segmentation strategies using transaction and loyalty data • Create and optimize SMS and email messaging tied to guest state and purchase behavior • Translate menu-level and behavioral insights (via Bikky/CDP data) into targeted offers and messaging • Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency • Monitor campaign performance and provide weekly insights and optimization recommendations Ideal Experience • Hands-on experience operating Punchh loyalty marketing programs • Deep knowledge of Attentive SMS lifecycle automation • Experience with restaurant, QSR, or multi-location retail brands • Familiarity with POS/CDP-driven marketing stacks (Toast, Olo, Bikky, etc.) • Strong understanding of customer lifecycle strategy, segmentation, and retention marketing The ideal candidate understands how to connect transaction data, loyalty programs, and SMS/email automation to drive measurable improvements in repeat visits and customer lifetime value. This is a remote position.