Fractional COO of Ecommerce

We are seeking an experienced Fractional COO of Ecommerce to bring operational clarity, profitability focus, and systems integration to our digital business. This is a hands-on leadership role for a proven ecommerce operator who can simplify complexity, identify high-performing products, streamline workflows, and build scalable infrastructure across Shopify, Amazon, fulfillment, inventory, and finance. The ideal candidate thrives in founder-led environments and brings a disciplined, execution-focused approach to cleaning up operations and driving profitable growth. Key Responsibilities Ecommerce Profitability and Product Strategy Evaluate true profitability across products, channels, and customer segments Identify the most successful items and recommend SKU simplification Build a product strategy focused on scalable, high-margin winners Reduce operational clutter and improve inventory efficiency Operational Systems and Integration Connect ecommerce platforms, marketplaces, fulfillment, ERP, and accounting tools into a cohesive system Improve workflows between order management, customer service, shipping, and finance Eliminate manual processes and establish clean operating structure Create reliable reporting and operational visibility for leadership Fulfillment and Execution Excellence Optimize fulfillment operations for speed, accuracy, and customer satisfaction Improve shipping cost control, returns handling, and service performance Ensure seasonal gifting programs are operationally sound and scalable Develop SOPs and repeatable processes that reduce chaos and improve consistency Leadership and Business Scaling Serve as the operational right hand to the founder and leadership team Establish KPIs, dashboards, and accountability rhythms Drive execution across internal teams and external partners Build the foundation required for sustainable ecommerce scale What Success Looks Like Clear visibility into profitability by product and channel A streamlined product assortment focused on winners Cleaner systems with fewer manual workarounds Improved fulfillment execution and customer experience Strong operational discipline across the ecommerce business Ideal Candidate Profile Senior ecommerce operations leadership experience Background in CPG, food, gifting, or consumer ecommerce brands Deep knowledge of Shopify and Amazon ecosystems Strong understanding of inventory, ERP workflows, and operational finance Highly analytical, detail-oriented, and execution-driven Proven ability to simplify assortments and increase profitability Comfortable working fractionally with founder-led organizations Engagement Structure Fractional executive engagement with flexible weekly involvement Initial project-based term with potential to expand Competitive retainer based on experience Performance incentives tied to operational improvements and margin growth Why This Role Matters This is an opportunity to step into a high-potential gourmet brand with strong national traction and help build the operational backbone required for the next stage of growth. The right leader will have immediate impact through focus, simplification, and disciplined execution.