Fractional COO of Ecommerce

We are seeking an experienced Fractional COO of Ecommerce to bring operational clarity, profitability focus, and systems integration to our digital business.

This is a hands-on leadership role for a proven ecommerce operator who can simplify complexity, identify high-performing products, streamline workflows, and build scalable infrastructure across Shopify, Amazon, fulfillment, inventory, and finance.

The ideal candidate thrives in founder-led environments and brings a disciplined, execution-focused approach to cleaning up operations and driving profitable growth.

Key Responsibilities

Ecommerce Profitability and Product Strategy

Evaluate true profitability across products, channels, and customer segments

Identify the most successful items and recommend SKU simplification

Build a product strategy focused on scalable, high-margin winners

Reduce operational clutter and improve inventory efficiency

Operational Systems and Integration

Connect ecommerce platforms, marketplaces, fulfillment, ERP, and accounting tools into a cohesive system

Improve workflows between order management, customer service, shipping, and finance

Eliminate manual processes and establish clean operating structure

Create reliable reporting and operational visibility for leadership

Fulfillment and Execution Excellence

Optimize fulfillment operations for speed, accuracy, and customer satisfaction

Improve shipping cost control, returns handling, and service performance

Ensure seasonal gifting programs are operationally sound and scalable

Develop SOPs and repeatable processes that reduce chaos and improve consistency

Leadership and Business Scaling

Serve as the operational right hand to the founder and leadership team

Establish KPIs, dashboards, and accountability rhythms

Drive execution across internal teams and external partners

Build the foundation required for sustainable ecommerce scale

What Success Looks Like

Clear visibility into profitability by product and channel

A streamlined product assortment focused on winners

Cleaner systems with fewer manual workarounds

Improved fulfillment execution and customer experience

Strong operational discipline across the ecommerce business

Ideal Candidate Profile

Senior ecommerce operations leadership experience

Background in CPG, food, gifting, or consumer ecommerce brands

Deep knowledge of Shopify and Amazon ecosystems

Strong understanding of inventory, ERP workflows, and operational finance

Highly analytical, detail-oriented, and execution-driven

Proven ability to simplify assortments and increase profitability

Comfortable working fractionally with founder-led organizations

Engagement Structure

Fractional executive engagement with flexible weekly involvement

Initial project-based term with potential to expand

Competitive retainer based on experience

Performance incentives tied to operational improvements and margin growth

Why This Role Matters

This is an opportunity to step into a high-potential gourmet brand with strong national traction and help build the operational backbone required for the next stage of growth. The right leader will have immediate impact through focus, simplification, and disciplined execution.

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