Fractional-CMO / Senior Brand Strategist

2POINT is a results-driven digital marketing agency started in 2006 that helps businesses achieve their full potential through custom strategies in web design, branding, and online marketing. Our focus is on delivering innovative digital solutions that meet client needs. We're looking to have someone start at 15-20 hours a week and then move to FT within 2-3 months. Role Overview: We are seeking a Senior Brand Strategist with Fractional CMO-level expertise to lead multi-channel digital strategies for our clients. In this role, you will manage the full spectrum of digital marketing efforts, ensuring the successful delivery of campaigns across multiple platforms, while offering strategic guidance to clients. Key Responsibilities: -- Develop and manage multi-channel marketing strategies, including social media, email outreach, audience segmentation, website design, and digital advertising. -- Lead weekly client meetings to review strategy, deliver reports, and explore additional service opportunities. Oversee media shoot coordination, creative production, and web development projects. -- Analyze marketing performance and provide data-driven insights for optimization. -- Collaborate with internal teams to ensure the timely execution of all marketing deliverables. Tech Stack: -- Asana for project management -- Slack for team communication -- GSuite for collaboration -- Constant Contact & Mailchimp for email marketing -- Hootsuite for social media management -- Meta (Facebook/Instagram) Ads -- Agency Analytics & Google Analytics for reporting -- SEMrush for SEO and competitive analysis -- HubSpot for CRM and client outreach Qualifications: -- 5+ years of experience in digital marketing, with a proven track record in a client-facing agency role. -- Deep understanding of digital marketing channels and tools, including paid ads, SEO, email marketing, social media, and web development. -- Expertise in client relationship management, strategy execution, and performance reporting. -- Strong project management and organizational skills. -- US-based, available to work part-time at $40-$75/hr based on experience. Apply tot his job