Fractional CMO (Dental Industry) – Marketing Strategy & Growth

Job Description: We are a fast-growing accounting and tax strategy firm that specializes in helping dentists and high-income business owners reduce their tax liability and build wealth. We are looking for a Fractional CMO to help us refine and scale our marketing strategy specifically within the dental industry. This is a strategy-focused role (approx. 5 hours per week). We already have a social media manager who handles execution, so we are looking for someone who can provide high-level direction, campaign strategy, and growth planning. Our goal is to consistently generate qualified dentist leads each month and scale our marketing efforts. Responsibilities: • Develop and refine marketing strategies to attract dentists and dental practice owners • Create a scalable lead generation strategy (funnels, ads, partnerships, content direction) • Guide and optimize Facebook/Instagram ad campaigns • Help design and improve funnels inside GoHighLevel (GHL) • Identify opportunities for dentist-specific marketing channels (events, webinars, partnerships, communities, etc.) • Provide weekly strategic guidance and performance analysis • Help us build a repeatable system to generate dentist leads monthly Requirements: • Proven experience as a CMO / Fractional CMO / Growth Strategist • Experience marketing to the dental industry or healthcare professionals (strongly preferred) • Strong experience with Facebook / Instagram Ads • Experience building funnels and lead generation systems • Familiarity with GoHighLevel (GHL) • Ability to analyze data and adjust strategy for scaling • Operations mindset – able to structure marketing systems Time Commitment: • Approximately 5 hours per week • Strategy, planning, and review meetings Ideal Candidate: You understand how to market to dentists, generate high-quality leads, and build a scalable marketing engine. You think strategically, focus on ROI, and know how to guide a team that handles execution. To Apply, Please Include: • Your experience working with dentists or healthcare professionals • Examples of lead generation campaigns you've run • Results you've achieved (CPL, lead volume, revenue impact) • Your experience with Facebook Ads and GHL We are looking for someone who can help us scale our marketing to reach more dentists every month.