Finance Manager
Overview:
SOFTSWISS is expanding its performance marketing business focused on B2B traffic resale to casino operators. This is a standalone business vertical with its own P&L, unique operating model, and distinct economic framework within the broader SOFTSWISS ecosystem.
We are looking for a Finance Manager who will become the first dedicated finance professional embedded directly into this new business direction at launch stage.
While operating as the sole finance owner within the business, this role will be fully integrated into the mature financial ecosystem of SOFTSWISS, with structured support from Treasury, FP&A, Finance Infrastructure, and other CFO office functions.
Purpose of the role:
This role is designed for a highly independent and commercially minded finance professional who can combine strategic finance leadership with hands-on execution.
You will be responsible for building and managing the financial framework of the performance marketing direction from the ground up β including management accounting, budgeting, reporting, treasury coordination, unit economics, and business partnership.
This position requires deep expertise in digital marketing finance, traffic acquisition economics, and strong cross-functional collaboration with operational, marketing, and treasury teams.
The ideal candidate will act as the financial architect of the business, ensuring transparency, scalability, and profitability as the direction grows.
Key responsibilities:
Management Accounting
Build and maintain the full P&L structure of the business direction, including revenue streams, direct costs, and overheads
Develop methodologies for cost allocation across traffic channels, campaigns, and projects
Establish robust control over advertising budgets across multiple platforms, accounts, and traffic sources
Own unit economics analysis by traffic source, including CPA, ROAS, LTV, and profitability metrics
Integrate the business unitβs financial data into group-wide management accounting systems
Reporting, Analytics & Financial Control
Prepare regular financial reporting for Head of Performance Marketing and CFO, including P&L, cash flow, and key business KPIs
Ensure reconciliation between finance data and operational / marketing analytics
Conduct budget vs actual variance analysis across financial and performance metrics
Develop financial templates, dashboards, and tools for operational decision-making
Participate in regular business reviews, providing financial performance insights and recommendations
Budgeting, Treasury & Financial Operations
Plan weekly and monthly budget requirements for traffic acquisition activities
Coordinate closely with Treasury on funding requests, budget limits, and liquidity control
Manage financial flows related to B2B traffic resale to casino operators
Monitor payment, currency, and operational risks across multi-currency advertising accounts and platforms
Strategic Business Partnership
Provide pre-launch financial expertise for campaign planning, including ROI and profitability assessments
Support pricing strategy development for B2B traffic resale products
Collaborate with Finance Infrastructure Team to automate workflows and improve financial processes
Participate in scaling and developing the finance function as the business direction grows
Required Experience:
Degree in Finance, Economics, Accounting, or a related field
3+ years of experience in finance, management accounting, FP&A, or financial controlling within performance-driven, digital, or traffic-based business environments
Strong understanding of traffic-driven business models, including how traffic economics operate, where value is created, how monetization works, and how profitability is distributed across channels, products, and partners
Proven ability to act as a strategic finance business partner, contributing to commercial and operational decision-making rather than functioning solely as a support role
Strong expertise in management accounting, including P&L ownership, budgeting, financial modeling, cash flow planning, and financial control
Experience with unit economics analysis, including profitability drivers, margin structures, and business performance evaluation
Advanced Excel and/or Google Sheets skills
Experience in budget control, plan vs actual analysis, and financial reporting
Strong analytical skills, high level of autonomy, and ability to work independently in a dynamic business environment
English and Russian (at least Upper-Intermediate, both written and oral)
Nice to have:
Experience with unit economics, cohort analysis, and marketing analytics
Experience working with advertising platforms and traffic acquisition channels
Basic knowledge of attribution models, tracking systems, and digital marketing performance metrics
SQL skills
Experience with BI tools such as Power BI, Looker Studio, or Tableau
Professional certifications such as ACCA, CPA
Experience in startup or rapidly scaling business environments
Our Benefits:
Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports benefit
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.
Apply To This Job
SOFTSWISS is expanding its performance marketing business focused on B2B traffic resale to casino operators. This is a standalone business vertical with its own P&L, unique operating model, and distinct economic framework within the broader SOFTSWISS ecosystem.
We are looking for a Finance Manager who will become the first dedicated finance professional embedded directly into this new business direction at launch stage.
While operating as the sole finance owner within the business, this role will be fully integrated into the mature financial ecosystem of SOFTSWISS, with structured support from Treasury, FP&A, Finance Infrastructure, and other CFO office functions.
Purpose of the role:
This role is designed for a highly independent and commercially minded finance professional who can combine strategic finance leadership with hands-on execution.
You will be responsible for building and managing the financial framework of the performance marketing direction from the ground up β including management accounting, budgeting, reporting, treasury coordination, unit economics, and business partnership.
This position requires deep expertise in digital marketing finance, traffic acquisition economics, and strong cross-functional collaboration with operational, marketing, and treasury teams.
The ideal candidate will act as the financial architect of the business, ensuring transparency, scalability, and profitability as the direction grows.
Key responsibilities:
Management Accounting
Build and maintain the full P&L structure of the business direction, including revenue streams, direct costs, and overheads
Develop methodologies for cost allocation across traffic channels, campaigns, and projects
Establish robust control over advertising budgets across multiple platforms, accounts, and traffic sources
Own unit economics analysis by traffic source, including CPA, ROAS, LTV, and profitability metrics
Integrate the business unitβs financial data into group-wide management accounting systems
Reporting, Analytics & Financial Control
Prepare regular financial reporting for Head of Performance Marketing and CFO, including P&L, cash flow, and key business KPIs
Ensure reconciliation between finance data and operational / marketing analytics
Conduct budget vs actual variance analysis across financial and performance metrics
Develop financial templates, dashboards, and tools for operational decision-making
Participate in regular business reviews, providing financial performance insights and recommendations
Budgeting, Treasury & Financial Operations
Plan weekly and monthly budget requirements for traffic acquisition activities
Coordinate closely with Treasury on funding requests, budget limits, and liquidity control
Manage financial flows related to B2B traffic resale to casino operators
Monitor payment, currency, and operational risks across multi-currency advertising accounts and platforms
Strategic Business Partnership
Provide pre-launch financial expertise for campaign planning, including ROI and profitability assessments
Support pricing strategy development for B2B traffic resale products
Collaborate with Finance Infrastructure Team to automate workflows and improve financial processes
Participate in scaling and developing the finance function as the business direction grows
Required Experience:
Degree in Finance, Economics, Accounting, or a related field
3+ years of experience in finance, management accounting, FP&A, or financial controlling within performance-driven, digital, or traffic-based business environments
Strong understanding of traffic-driven business models, including how traffic economics operate, where value is created, how monetization works, and how profitability is distributed across channels, products, and partners
Proven ability to act as a strategic finance business partner, contributing to commercial and operational decision-making rather than functioning solely as a support role
Strong expertise in management accounting, including P&L ownership, budgeting, financial modeling, cash flow planning, and financial control
Experience with unit economics analysis, including profitability drivers, margin structures, and business performance evaluation
Advanced Excel and/or Google Sheets skills
Experience in budget control, plan vs actual analysis, and financial reporting
Strong analytical skills, high level of autonomy, and ability to work independently in a dynamic business environment
English and Russian (at least Upper-Intermediate, both written and oral)
Nice to have:
Experience with unit economics, cohort analysis, and marketing analytics
Experience working with advertising platforms and traffic acquisition channels
Basic knowledge of attribution models, tracking systems, and digital marketing performance metrics
SQL skills
Experience with BI tools such as Power BI, Looker Studio, or Tableau
Professional certifications such as ACCA, CPA
Experience in startup or rapidly scaling business environments
Our Benefits:
Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports benefit
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.
Apply To This Job