Field Marketing Specialist

Overview: Encore Vet Group partners with veterinary practice leaders to help their teams thrive. We’re a growing national network built on relationships, trust, and a shared belief that when you invest in people, veterinary care gets even better. Bottom line: we’re here to support and develop the people who deliver veterinary care—every day. Responsibilities: Are you equal parts creative brain, people person, and data nerd? Do you know how to make someone stop scrolling and feel something? Do you love working inside a veterinary hospital, capturing authentic moments, building trust with teams, and turning everyday care into compelling stories? If you’ve worked in that environment before— even better, you get the pace, the people, and the pets! If that sounds like you, keep reading. At Encore, we’re looking for a Field Marketing Specialist who isn’t just a marketer—but a content creator, storyteller, relationship builder, and growth partner to our animal hospitals. This role lives at the intersection of creativity and strategy, where your ideas don’t just look good, they drive real results . What You'll Actually Be Doing Capture real moments—photos, videos, behind-the-scenes content that reflects each hospital’s personality Create scroll-stopping content for social, recruiting, and local marketing Help hospitals attract new clients through creative, data-informed campaigns that actually convert Build meaningful local partnerships—like bringing a Practice Manager to a shelter to create relationships that make a real community impact Support initiatives that strengthen client loyalty, retention, and lifetime value Bring each hospital’s brand to life—highlighting their people, culture, and community impact Who You Are You’re the kind of person who can walk into a busy animal hospital and instantly read the room. You know when to step in, when to step back, and how to make people feel comfortable—even with a camera in hand. You have experience working inside a veterinary hospital and understand the environment firsthand You’re a natural storyteller who understands audiences (pet parents and veterinary professionals) You’re creative but grounded —you can dream big and execute even better You’re emotionally intelligent —you build trust quickly and communicate with empathy You’re self-driven —you don’t wait to be told what to do You’re adaptable —because no two hospitals (or days) look the same Your Toolkit Canva, graphic design, and video editing wizard-level skills Strong writing skills with the ability to shift tone depending on the audience Comfortable using data and performance metrics to guide decisions Ability to juggle multiple projects and stakeholders without dropping the ball The Reality Check This role includes approximately 25% travel, typically 1–2 two-night trips per month to support practices in person. You’ll balance remote work with time onsite—because the best stories (and strategies) happen when you’re there. It’s fast-paced, people-heavy, and sometimes unpredictable—but that’s where the magic happens. Qualifications: You’re not just “doing marketing.” You’re helping veterinary teams grow , attract great talent , and build meaningful community connections —all while making sure the people on the ground feel supported, respected, and genuinely excited to work with you. If you can balance creativity, strategy, and human connection —this is your role. Perks & Benefits And yes—we take care of our people: competitive pay, a strong benefits package, 3 weeks of PTO, paid holidays, medical benefits, 401(k) match, and a few extra perks along the way. Ready to create, connect, and make an impact? Let’s talk. Encore Vet Group is an equal opportunity employer. We’re committed to building a diverse, inclusive, and respectful workplace—where people feel supported, valued, and set up to do their best work. Pay Range: USD $63,000.00 - USD $68,000.00 /Yr.