Field Marketing Manager job at GoFormz in San Diego, CA
Title: Field Marketing Manager
Location: San Diego United States
Hybrid
Job Description:
Job Description
GoFormz is a San Diego-based company leading the mobile data capture industry. We empower businesses to replace paper forms with web and mobile-based digital forms that provide global access to the collected data. The Field Marketing Manager owns GoFormz's in-market presence - the boots on the ground that get our brand and our team in front of buyers at industry events. This role executes sponsored activations at conferences and trade shows, focusing on Construction and Energy enterprise accounts. It reports to the VP of Marketing and operates with a deal-hunting mindset.
What You Own
Sponsored event activations - end-to-end logistics and on-the-ground execution for industry conferences and trade shows
CAB event logistics - operational management of the Customer Advisory Board program, including venue, travel, agenda support, and member experience
Vendor and booth production - vendor relationships, booth design and build, on-site logistics, and shipping/receiving for collateral
Lead capture and rapid follow-up - tracking event contacts, coordinating SDR follow-up inside SLA windows
Event ROI and reporting - measuring pipeline impact of every event and reporting against it
Duties and Responsibilities
Sponsored Event Activations
Own end-to-end execution of GoFormz's presence at industry events from sponsorship negotiation through post-event teardown
Manage event timelines, budgets, and vendor relationships with precision
Maintain a master event calendar for marketing and sales teams
Develop and maintain the event playbook covering pre-event planning, on-site operations, lead capture standards, and post-event follow-up SLAs
Coordinate sales and SDR enablement for each event
Treat events as activation moments with supporting content, pre-event outreach, and post-event amplification
CAB Event Logistics
Own operational side of Customer Advisory Board program
Partner with Director of Brand & Content Marketing on CAB content and member experience design
Maintain CAB member calendar, communication cadence, and post-meeting follow-up
Vendor and Booth Production
Manage vendor relationships for booth design, fabrication, shipping, and on-site labor
Coordinate booth content with Integrated Marketing Manager
Manage event swag, collateral, and giveaways with sourcing and inventory discipline
Run on-site setup, daily operations, and teardown
Lead Capture, Follow-Up, and Pipeline
Own post-event lead process and maintain meeting tracker
Manage event contact lists in Salesforce and marketing automation platform
Participate in bi-weekly demand gen syncs with SDR Manager
Report on event contribution to pipeline in weekly marketing team standup and core dashboard
Cross-Functional Alignment
Partner with ABX & Campaigns Director on event-aligned account targeting
Coordinate with Director of BD & Partnerships on partner co-presence at events
Coordinate with Integrated Marketing Manager on event content needs
Coordinate with Digital Experience Manager on event landing pages and tracking
Required Skills and Qualifications
Event production experience - have run sponsored events from scratch, not just supported them
Vendor and budget management - negotiated booth spaces, managed shipping logistics, and run events on time and under budget
Pipeline mindset - understand why events exist for revenue, track ROI, measure follow-up, and advocate for cutting underperforming events
Hands-on operator - at the event on the floor, working the booth, managing on-site dynamics, vendor crises, and last-minute changes
Organized and detail-oriented - maintain clean trackers, clear vendor comms, thorough run-of-show docs
Cross-functional collaborator - work fluidly with sales, SDRs, partners, and broader marketing team
5+ years of B2B field marketing or event production experience
SaaS or enterprise software background preferred
Construction or Energy industry exposure a plus
Bachelor's degree in Marketing, Business, Hospitality, Communications, or related field required
Travel Requirements
Approximately 30-40% travel, primarily domestic, concentrated around event seasons
Travel includes weekends and occasional extended trips for multi-day events
Valid passport required for occasional international travel
Tools and Technology
Salesforce - contact and lead management, campaign tracking
Marketing automation platform - list management and event nurtures
Lead capture tools - Cvent, Bizzabo, badge scanners, or equivalent
LinkedIn - Sales Navigator, Campaign Manager basics for event promotion
ClickUp (or Asana, Monday, Notion) - project management and event planning
Amplemarket or equivalent - SDR sequence coordination for follow-up
Compensation: $85,000-$125,000 annually
What's it like to work at GoFormz?
We pay well - at or above market. Plus, you'll get equity in the company.
Employee medical and dental paid by the company; you just cover vision.
4 weeks (160 hours) accrued paid vacation in your first year.
401(k) with company match
Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.
We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you'll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.
Everyone has the best hardware for doing their particular job. You tell us what that is.
We have a fantastic team that gets stuff done and is fun to work with!
The environment is fast-paced, so you will see the results of your work immediately.
You will have plenty of opportunities to use and learn cutting-edge technologies.
Tuition reimbursement program.
Partially paid maternity/paternity leave.
The bottom line…
If you love working in a fast-paced and collaborative environment; have a passion for driving real pipeline impact through events; are great at logistics and cross-functional coordination and have a "can do" attitude - We want you!
About GoFormz, Inc.
GoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz's Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures.
GoFormz, Inc is an Equal Employment Opportunity employer. Please no H-1B applicants at this time.
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Location: San Diego United States
Hybrid
Job Description:
Job Description
GoFormz is a San Diego-based company leading the mobile data capture industry. We empower businesses to replace paper forms with web and mobile-based digital forms that provide global access to the collected data. The Field Marketing Manager owns GoFormz's in-market presence - the boots on the ground that get our brand and our team in front of buyers at industry events. This role executes sponsored activations at conferences and trade shows, focusing on Construction and Energy enterprise accounts. It reports to the VP of Marketing and operates with a deal-hunting mindset.
What You Own
Sponsored event activations - end-to-end logistics and on-the-ground execution for industry conferences and trade shows
CAB event logistics - operational management of the Customer Advisory Board program, including venue, travel, agenda support, and member experience
Vendor and booth production - vendor relationships, booth design and build, on-site logistics, and shipping/receiving for collateral
Lead capture and rapid follow-up - tracking event contacts, coordinating SDR follow-up inside SLA windows
Event ROI and reporting - measuring pipeline impact of every event and reporting against it
Duties and Responsibilities
Sponsored Event Activations
Own end-to-end execution of GoFormz's presence at industry events from sponsorship negotiation through post-event teardown
Manage event timelines, budgets, and vendor relationships with precision
Maintain a master event calendar for marketing and sales teams
Develop and maintain the event playbook covering pre-event planning, on-site operations, lead capture standards, and post-event follow-up SLAs
Coordinate sales and SDR enablement for each event
Treat events as activation moments with supporting content, pre-event outreach, and post-event amplification
CAB Event Logistics
Own operational side of Customer Advisory Board program
Partner with Director of Brand & Content Marketing on CAB content and member experience design
Maintain CAB member calendar, communication cadence, and post-meeting follow-up
Vendor and Booth Production
Manage vendor relationships for booth design, fabrication, shipping, and on-site labor
Coordinate booth content with Integrated Marketing Manager
Manage event swag, collateral, and giveaways with sourcing and inventory discipline
Run on-site setup, daily operations, and teardown
Lead Capture, Follow-Up, and Pipeline
Own post-event lead process and maintain meeting tracker
Manage event contact lists in Salesforce and marketing automation platform
Participate in bi-weekly demand gen syncs with SDR Manager
Report on event contribution to pipeline in weekly marketing team standup and core dashboard
Cross-Functional Alignment
Partner with ABX & Campaigns Director on event-aligned account targeting
Coordinate with Director of BD & Partnerships on partner co-presence at events
Coordinate with Integrated Marketing Manager on event content needs
Coordinate with Digital Experience Manager on event landing pages and tracking
Required Skills and Qualifications
Event production experience - have run sponsored events from scratch, not just supported them
Vendor and budget management - negotiated booth spaces, managed shipping logistics, and run events on time and under budget
Pipeline mindset - understand why events exist for revenue, track ROI, measure follow-up, and advocate for cutting underperforming events
Hands-on operator - at the event on the floor, working the booth, managing on-site dynamics, vendor crises, and last-minute changes
Organized and detail-oriented - maintain clean trackers, clear vendor comms, thorough run-of-show docs
Cross-functional collaborator - work fluidly with sales, SDRs, partners, and broader marketing team
5+ years of B2B field marketing or event production experience
SaaS or enterprise software background preferred
Construction or Energy industry exposure a plus
Bachelor's degree in Marketing, Business, Hospitality, Communications, or related field required
Travel Requirements
Approximately 30-40% travel, primarily domestic, concentrated around event seasons
Travel includes weekends and occasional extended trips for multi-day events
Valid passport required for occasional international travel
Tools and Technology
Salesforce - contact and lead management, campaign tracking
Marketing automation platform - list management and event nurtures
Lead capture tools - Cvent, Bizzabo, badge scanners, or equivalent
LinkedIn - Sales Navigator, Campaign Manager basics for event promotion
ClickUp (or Asana, Monday, Notion) - project management and event planning
Amplemarket or equivalent - SDR sequence coordination for follow-up
Compensation: $85,000-$125,000 annually
What's it like to work at GoFormz?
We pay well - at or above market. Plus, you'll get equity in the company.
Employee medical and dental paid by the company; you just cover vision.
4 weeks (160 hours) accrued paid vacation in your first year.
401(k) with company match
Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.
We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you'll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.
Everyone has the best hardware for doing their particular job. You tell us what that is.
We have a fantastic team that gets stuff done and is fun to work with!
The environment is fast-paced, so you will see the results of your work immediately.
You will have plenty of opportunities to use and learn cutting-edge technologies.
Tuition reimbursement program.
Partially paid maternity/paternity leave.
The bottom line…
If you love working in a fast-paced and collaborative environment; have a passion for driving real pipeline impact through events; are great at logistics and cross-functional coordination and have a "can do" attitude - We want you!
About GoFormz, Inc.
GoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz's Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures.
GoFormz, Inc is an Equal Employment Opportunity employer. Please no H-1B applicants at this time.
Apply tot his job
Apply To this Job