Field Marketing and Events Manager
Field Marketing and Events Manager
Location: Remote (U.S.)
Travel: as needed for events, up to 25%
Overview
Own and build DAS Health’s event and field marketing strategy from the ground up—driving measurable pipeline impact through trade shows, executive events, and sales-aligned marketing programs.
DAS Health is seeking a highly organized, results-driven Field Marketing and Events Manager to lead the strategy, planning, execution, and performance measurement of trade shows, conferences, hosted events, webinars, and customer engagement programs.
This role is ideal for a marketing professional who is both execution-focused and data-driven, with a strong ability to connect event investments directly to pipeline and revenue outcomes. You’ll work closely with marketing and sales leadership to ensure events and field marketing initiatives are purposeful, measurable, and aligned to company growth priorities.
Event Strategy & PlanningDevelop and execute an annual events and field marketing strategy aligned with pipeline, brand, and customer growth objectives
Own the event calendar across trade shows, conferences, webinars, executive roundtables, and virtual programs
Evaluate event participation and sponsorship opportunities based on audience fit, strategic alignment, and expected ROI
Build event plans aligned to target audiences, messaging, and campaign objectives
Event Execution & LogisticsLead end-to-end execution of events, including logistics, registration, vendor coordination, and on-site support
Manage budgets, contracts, timelines, and deliverables to ensure successful execution
Oversee booth materials, signage, shipping, and inventory
Ensure a high-quality, consistent brand experience across all event touchpoints
Field Marketing & Sales AlignmentPartner closely with sales, business development, and marketing teams to drive engagement with target accounts
Support field marketing initiatives such as executive roundtables, regional programs, and customer events
Collaborate with sales on pre-event outreach strategies and meeting goals
Enable sales teams with messaging, positioning, and materials to maximize event impact
Performance Measurement & OptimizationTrack key performance metrics including meetings booked, leads generated, pipeline influenced, cost per lead, and ROI
Analyze results to determine which events to continue, optimize, or eliminate
Ensure proper lead capture, CRM handoff, and follow-up processes
Maintain reporting dashboards that connect event activity to revenue outcomes
Cross-Functional CollaborationPartner with product marketing, content, design, digital, and sales teams to develop campaigns and event assets
Manage relationships with vendors, agencies, and external partners
Support executive engagement and represent DAS Health at events
Requirements5+ years of experience in event marketing, trade show management, or field marketing
Proven experience owning events end-to-end, from planning through reporting
Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics
Experience partnering with sales teams to drive engagement and revenue outcomes
Strong project management and organizational skills with attention to detail
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Ability to manage budgets, vendors, and multiple initiatives simultaneously
Strong communication and collaboration skills
Willingness to travel as needed for events
Preferred:Experience in healthcare IT, healthcare, B2B technology, managed services, cybersecurity, or SaaS
Experience building event processes, playbooks, or reporting frameworks
Experience in a high-growth or evolving environment
Why Join DAS Health?Opportunity to build and shape the event and field marketing function from the ground up
High visibility role with direct impact on pipeline and growth strategy
Collaborative environment working closely with sales and executive leadership
Fast-moving, growth-stage team with strong opportunity for impact
Location: Remote (U.S.)
Travel: as needed for events, up to 25%
Overview
Own and build DAS Health’s event and field marketing strategy from the ground up—driving measurable pipeline impact through trade shows, executive events, and sales-aligned marketing programs.
DAS Health is seeking a highly organized, results-driven Field Marketing and Events Manager to lead the strategy, planning, execution, and performance measurement of trade shows, conferences, hosted events, webinars, and customer engagement programs.
This role is ideal for a marketing professional who is both execution-focused and data-driven, with a strong ability to connect event investments directly to pipeline and revenue outcomes. You’ll work closely with marketing and sales leadership to ensure events and field marketing initiatives are purposeful, measurable, and aligned to company growth priorities.
Event Strategy & PlanningDevelop and execute an annual events and field marketing strategy aligned with pipeline, brand, and customer growth objectives
Own the event calendar across trade shows, conferences, webinars, executive roundtables, and virtual programs
Evaluate event participation and sponsorship opportunities based on audience fit, strategic alignment, and expected ROI
Build event plans aligned to target audiences, messaging, and campaign objectives
Event Execution & LogisticsLead end-to-end execution of events, including logistics, registration, vendor coordination, and on-site support
Manage budgets, contracts, timelines, and deliverables to ensure successful execution
Oversee booth materials, signage, shipping, and inventory
Ensure a high-quality, consistent brand experience across all event touchpoints
Field Marketing & Sales AlignmentPartner closely with sales, business development, and marketing teams to drive engagement with target accounts
Support field marketing initiatives such as executive roundtables, regional programs, and customer events
Collaborate with sales on pre-event outreach strategies and meeting goals
Enable sales teams with messaging, positioning, and materials to maximize event impact
Performance Measurement & OptimizationTrack key performance metrics including meetings booked, leads generated, pipeline influenced, cost per lead, and ROI
Analyze results to determine which events to continue, optimize, or eliminate
Ensure proper lead capture, CRM handoff, and follow-up processes
Maintain reporting dashboards that connect event activity to revenue outcomes
Cross-Functional CollaborationPartner with product marketing, content, design, digital, and sales teams to develop campaigns and event assets
Manage relationships with vendors, agencies, and external partners
Support executive engagement and represent DAS Health at events
Requirements5+ years of experience in event marketing, trade show management, or field marketing
Proven experience owning events end-to-end, from planning through reporting
Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics
Experience partnering with sales teams to drive engagement and revenue outcomes
Strong project management and organizational skills with attention to detail
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Ability to manage budgets, vendors, and multiple initiatives simultaneously
Strong communication and collaboration skills
Willingness to travel as needed for events
Preferred:Experience in healthcare IT, healthcare, B2B technology, managed services, cybersecurity, or SaaS
Experience building event processes, playbooks, or reporting frameworks
Experience in a high-growth or evolving environment
Why Join DAS Health?Opportunity to build and shape the event and field marketing function from the ground up
High visibility role with direct impact on pipeline and growth strategy
Collaborative environment working closely with sales and executive leadership
Fast-moving, growth-stage team with strong opportunity for impact