Facebook & Instagram Ads for Local Florist (Small Budget, Local Wedding Leads)

Hi! I’m a local florist working from a home studio (not a retail flower shop). I specialize in custom wedding and event florals and serve Miami-Dade, Broward County, and the Upper Florida Keys. I’m looking for a solo freelancer or very small team to manage Facebook and Instagram ads with a practical, small-business mindset. I am not looking for a full marketing agency or enterprise-level systems. Important budget context (please read carefully) Monthly ad spend: ~$200 (paid directly to Meta) Monthly freelancer budget: ~$250 These numbers are firm for now. I’m looking for someone who knows how to work within small budgets, test carefully, and optimize gradually. What success looks like (plain language) Success means: Receiving qualified local wedding/event inquiries from people in my service area Fewer irrelevant messages (outside the area or unrealistic requests) Clear understanding of what’s working and what’s being tested next No promises of guaranteed results — just steady improvement and transparency What I need help with Setting up Meta Business Manager and ad account (I do not currently have this set up) Creating simple local lead campaigns for weddings/events Targeting specific counties and service radius (not nationwide ads) Driving inquiries to my website contact form and Instagram Using my existing photos/videos (with guidance on what performs best) Monitoring performance and adjusting targeting, copy, and creatives Important notes I do not offer same-day delivery and do not want ads to imply urgency or instant service I want ads that feel premium, local, and relationship-based, not salesy or discount-driven Please do not apply if you are an agency or plan to outsource the work without disclosure Communication & reporting Simple weekly update in plain language (bullet points are fine): What was launched or changed How many inquiries came in What we’re adjusting next I value clarity and honesty over marketing jargon To apply, please include: Confirmation that you are a solo freelancer or very small team, and who will manage my account One brief example of a local service business you’ve run Meta ads for (goal + outcome) What you would focus on in the first 14 days with a $200 ad budget What you need from me to get started (photos, links, access, etc.) Nice to have (not required) Experience running ads for florists, wedding vendors, or event-based service businesses Understanding of seasonality (wedding cycles, holidays like Valentine’s & Mother’s Day) Comfort promoting custom work rather than same-day or retail flower delivery Apply tot his job