Facebook & Google Ads Expert for Senior AI App Launch

Remote Full-time
Title: Facebook & Google Ads Expert for Senior AI App Launch

Budget: $2,000-2,500/month retainer (fixed monthly fee preferred)

OR $50-70/hour if hourly (25-30 hours/month estimated)

Duration: 3-month initial contract with option to extend

ABOUT US:

We're launching AskMarty (askmarty.ai), an AI companion app

for seniors 65+ that combines daily conversation with brain

training quizzes. Launching August 1, 2026.

WHAT WE NEED:

• Complete Facebook & Google Ads setup and management

• Creative ad development (images, copy, video editing)

• Conversion tracking setup (Facebook Pixel, GA4)

• Weekly optimization and reporting

• Monthly strategy calls

OUR PRODUCT:

• Target: Seniors 65+ (users) + Adult children 35-55 (buyers)

• Pricing: $11.99/month Basic, $16.99/month Family

• Free 14-day trial

• iOS + Android + Web

OUR GOALS:

• Month 1: 100 trial signups, $35 CAC

• Month 2: 150 trial signups, $30 CAC

• Month 3: 225 trial signups, $25 CAC

• 40% trial-to-paid conversion target

AD SPEND BUDGET:

• Month 1: $3,500

• Month 2: $4,000

• Month 3: $5,000

REQUIREMENTS:

āœ… 5+ years Facebook & Google Ads experience

āœ… Healthcare or senior demographic experience strongly preferred

āœ… Mobile app launch experience

āœ… Strong portfolio with performance metrics (CAC, conversion rates)

āœ… US-based preferred (timezone alignment)

āœ… Excellent communication skills

āœ… Available to start by July 15, 2026

WHAT MAKES YOU STAND OUT:

• Case studies with senior/healthcare products

• Subscription app experience

• Video ad creation skills

• Experience with $3K-5K monthly ad budgets

TO APPLY:

1. Share 2-3 relevant case studies with results (CAC, conversions)

2. Explain your approach for senior app launch ads

3. Provide your monthly retainer rate (or hourly if preferred)

4. Confirm availability to start by July 15

Visit askmarty.ai to see our vision.

We're looking for a strategic partner, not just a vendor.

If you have senior demographic experience and understand

subscription apps, we want to hear from you!

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