Facebook Ads Expert (Remote)

Remote Full-time
100% remote job

Facebook Ads Expert | Lotus Interworks | India

Job Title: Facebook Ads Expert (US Market Specialist)

Location: Remote

Employment Type: Full-time

Company: Simplia Inc.

About Us:

At Simplia Inc., we’re transforming how small and mid-sized businesses in North America grow through AI-powered digital solutions. Our focus is on creating data-driven strategies that drive measurable results, and we’re looking for a highly skilled Facebook Ads Expert to help us take our social media marketing to the next level. If you’re a Facebook Ads specialist with a track record of creating high-converting campaigns for the US market, we want you to join our team and be a part of our rapid expansion.

As an initial screening process please fill up the form:

https://docs.google.com/forms/d/e/1FAIpQLScp1iCcqwaVsVcGsfh43gpYAXoUZ4775zu64Fz6N-DmB8ndGg/viewform'usp=sf_link

What You’ll Do:
• Master Facebook Ads for the US Market: You’ll be at the helm of designing, launching, and managing... Facebook Ads campaigns that speak directly to the unique preferences of US consumers. Your strategies will align perfectly with our broader business goals to drive leads and conversions.
• Laser-Focused Audience Targeting: You’ll utilize Facebook’s advanced targeting tools to precisely segment US-based audiences, tapping into demographic, geographic, and behavioral insights that resonate with our target market.
• Drive ROI with Optimization: It’s all about impact—continuously optimize campaigns to lower CPC and CPA while increasing engagement and conversion rates. Your work will directly drive our bottom line.
• Campaign Performance Analytics: You’ll track key metrics like impressions, clicks, conversions, and more, with a laser focus on understanding and leveraging US consumer behavior. Tools like Facebook Ads Manager and Google Analytics will be your best friends.
• Collaborate to Create: Work closely with our design and content teams to produce eye-catching ad creatives that speak to the US market, aligning visuals and messaging with local trends and preferences.
• A/B Testing & Iteration: Run A/B tests on everything from copy to creative to targeting to find the winning combinations. Based on data insights, you’ll iterate quickly to keep improving performance.
• Own Budget Management: You’ll be responsible for managing significant ad spend, ensuring optimal allocation of resources for North American campaigns.
• Stay Ahead of US Trends: Be on the cutting edge of Facebook ad trends, platform updates, and best practices for the US market. You’ll ensure that our strategies remain fresh and effective.

Who You Are:
• Facebook Ads Expert: You bring 3-5 years of hands-on experience managing Facebook Ads campaigns with a specific focus on the US market, driving measurable growth through paid social strategies.
• Data-Driven: You know how to analyze data, interpret campaign results, and make data-driven decisions that boost performance. You have a deep understanding of what works with US audiences.
• Creative & Strategic: You think outside the box when it comes to developing ad copy and creative. You understand how to work with content and design teams to create ads that resonate in the US market.
• Proven Track Record: You have a demonstrable track record of success in US-focused campaigns, delivering exceptional ROI, improving conversion rates, and maximizing audience engagement.
• Adaptable Problem Solver: You’re quick to adjust strategies in response to market trends or Facebook algorithm changes, keeping campaigns performing at their peak.
• Tech-Savvy: You’re proficient in Facebook Ads Manager, Power Editor, and Google Analytics. You know how to leverage these tools to track performance and optimize campaigns.
• Excellent Communicator: You can present data and insights clearly, working with cross-functional teams to make sure we’re all aligned on driving campaign success.

Preferred Skills:
• Deep US Market Knowledge: You have strong insight into the behaviors, preferences, and trends that drive consumer behavior in the US or North American market.
• Multi-Platform Expertise: Experience with other platforms (e.g., Google Ads, Instagram, TikTok) is a plus, especially in campaigns targeting US consumers.
• Certified Facebook Specialist: Facebook Blueprint certification or other relevant digital marketing certifications are highly valued.

What’s In It for You:
• Competitive Compensation: Enjoy a competitive salary with performance-based bonuses that reward results.
• Work Flexibility: Flexible hours and fully remote work options allow you to manage your schedule effectively.
• Growth & Innovation: Be part of a rapidly growing AI-driven company where you’ll have the opportunity to lead, innovate, and make a significant impact on our marketing efforts.

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Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home

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