Facebook Ad Campaign Manager

Remote Full-time
Job Title: Facebook Ads Campaign Manager Needed for Short-Term Launch (Eco-Friendly Skincare Brand)

Project Type: Short-Term / 4–6 Weeks

Experience Level: Intermediate to Expert

Budget: Fixed Price (Open to Proposals)

About the Project

We are launching a new eco-friendly skincare brand focused on sustainable packaging and plant-based ingredients. We’re looking for an experienced Facebook Ads Campaign Manager to help us plan, execute, and optimize a high-performing paid social campaign for our product launch.

This is a short-term project with the potential for ongoing work if performance goals are met.

Scope of Work

You will be responsible for:

Developing a Facebook & Instagram ad strategy aligned with launch goals

Audience research and targeting (cold, warm, retargeting funnels)

Campaign setup inside Meta Ads Manager

Pixel tracking verification and event optimization

Creating and testing multiple ad variations (copy + creative direction guidance)

A/B testing audiences and creatives

Budget allocation and bid strategy optimization

Daily/weekly performance monitoring and reporting

Scaling winning ad sets

Providing a final performance report with recommendations

Goals & KPIs

Generate 500+ qualified leads OR

Achieve ROAS of 2.5+ on $5,000 ad spend

Maintain CPC below industry benchmarks

Improve CTR above 2%

(We’re open to discussing realistic benchmarks based on your expertise.)

Ideal Candidate

Proven experience managing Facebook/Instagram ads for eCommerce brands

Strong understanding of Meta Ads Manager and pixel tracking

Experience with product launches

Data-driven decision maker

Clear communicator with regular reporting habits

Able to provide examples or case studies of past results

Bonus if you’ve worked with skincare, beauty, or sustainable brands.

What We Will Provide

Brand assets (logo, product photos, videos)

Landing pages

Email funnel integration

Access to Meta Business Manager

Existing customer data for custom audiences

To Apply

Please include:

A brief overview of your relevant experience

1–2 case studies or results from similar campaigns

Your recommended initial ad strategy for this type of launch

Your proposed timeline for setup and optimization

We’re looking to start immediately.

Apply Now

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