Expert Level HubSpot/Zoho/CRM Specialist

Overview

We are a performance-driven digital marketing agency seeking an expert-level CRM and marketing automation specialist with deep experience in Zoho, HubSpot, and advanced email marketing strategy.

This is not a basic email execution role. We are looking for someone who understands:

Revenue pipeline architecture

CRM lifecycle automation

Lead scoring & segmentation

Attribution & reporting

Sales + marketing alignment

Conversion optimization

You must think in terms of funnels, MQL → SQL transitions, LTV, and revenue growth, not just “sending emails.”

Core Responsibilities

CRM Architecture & Optimization

Design and optimize CRM structures in Zoho and HubSpot

Build scalable pipelines aligned to marketing and sales workflows

Implement lifecycle stages, lead scoring, and segmentation logic

Create clean data architecture and enforce governance standards

Integrate CRM with paid media, website forms, and analytics platforms

Marketing Automation & Email Strategy

Build complex automation workflows (triggered campaigns, nurture sequences, behavioral flows)

Develop high-converting email sequences aligned with buyer personas

Implement A/B testing across subject lines, messaging, and CTAs

Optimize deliverability, sender reputation, and list hygiene

Align email efforts with paid, SEO, and content campaigns

Reporting & Performance

Build dashboards tracking:

MQL → SQL conversion rates

Revenue attribution

Email engagement + pipeline influence

Campaign ROI

Identify bottlenecks in funnel performance

Make data-backed recommendations for optimization

Required Expertise

5+ years hands-on experience in:

Zoho CRM + Zoho Campaigns

HubSpot (Marketing Hub + Sales Hub)

Advanced workflow automation experience

Deep knowledge of email marketing strategy (B2B preferred)

Strong understanding of:

Lead scoring models

CRM integrations (Zapier, API, webhooks, GTM, etc.)

Funnel analytics & attribution

Ability to collaborate with paid media + SEO teams

Ideal Candidate

You are:

Both strategic and technical

Comfortable owning CRM strategy end-to-end

Fluent in marketing language (CAC, ROAS, LTV, pipeline velocity)

Highly detail-oriented

Comfortable working in a fast-paced digital agency environment

Bonus if you:

Have experience with GA4, WhatConverts, or advanced attribution tracking

Understand AI-driven personalization

Have built nurture sequences that directly generated revenue

Apply Now

Apply Now