**Experienced Senior Manager, Customer Lifecycle Marketing – Digital Transformation and Growth**

At arenaflex, we're revolutionizing the way organizations operate by harnessing the power of the Connected Operations Cloud. As a pioneer in the Internet of Things (IoT) space, we're helping industries like agriculture, construction, field services, transportation, and manufacturing improve their safety, efficiency, and sustainability. We're now seeking an experienced Senior Manager, Customer Lifecycle Marketing to join our team and help shape the future of physical operations. **About arenaflex** arenaflex is a rapidly growing company that's making a significant impact on the global economy. Our platform enables organizations to develop actionable insights and improve their operations by leveraging IoT data. With a strong focus on innovation and customer success, we're creating a new standard for digital transformation in the physical operations space. As a member of our team, you'll have the opportunity to work with a talented group of individuals who are passionate about making a difference. **About the Role** As a Senior Manager, Customer Lifecycle Marketing, you'll play a critical role in shaping the way arenaflex engages with customers. You'll lead the strategy and evolution of our global lifecycle programs, focusing on onboarding, adoption, retention, expansion, renewal, and advocacy. Your goal will be to build personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with us. You'll define the vision and roadmap for customer lifecycle strategy, using automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results. **Key Responsibilities** * Define and evolve the global strategy for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy * Operationalize the strategy through scalable programs, developing modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs * Foster a high-performing, globally oriented team responsible for delivering personalized lifecycle experiences at scale * Drive always-on testing and optimization, implementing a test-and-learn approach across lifecycle journeys, channels, and segments * Establish global lifecycle reporting, building reporting frameworks in partnership with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance * Translate customer insights into action, leveraging established feedback loops, including product usage data, support insights, and CS intelligence, to share lifecycle priorities and optimize journey design * Champion, role model, and embed arenaflex's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices **Minimum Requirements** * 8+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies, including 2+ years of direct people management * Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies * Strategic and solutions-oriented leader with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment * Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives * Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels * Empathetic team leader who fosters high performance, collaboration, and continuous learning * Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks * Bachelor's degree from a 4-year institution **Ideal Candidate** * Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys, used for segmentation, journey orchestration, and customer scoring * Strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks * Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact * Ability to articulate customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion revenue * Comfort with ambiguity, smart prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution **What We Offer** * Competitive total compensation package * Employee-led remote and flexible working * Health benefits * Opportunities for career growth and development * Collaborative and inclusive work environment * Recognition and rewards for outstanding performance * Access to cutting-edge technology and tools * Flexible working arrangements, including remote work options * Opportunities to work on high-impact projects and initiatives * Collaborative and supportive team environment **Benefits and Perks** * Comprehensive health insurance * 401(k) matching program * Flexible paid time off * Professional development opportunities * Access to cutting-edge technology and tools * Collaborative and inclusive work environment * Recognition and rewards for outstanding performance * Opportunities to work on high-impact projects and initiatives * Flexible working arrangements, including remote work options **Accommodations and Accessibility** * arenaflex is committed to ensuring equal opportunity in employment for qualified persons with disabilities * Please email [[email protected]](mailto:[email protected]) or click here if you require any reasonable accommodations throughout the recruiting process **Flexible Working** * arenaflex embraces a flexible working model that caters to the diverse needs of our teams * Our offices are open for those who prefer to work in-person, and we also support remote work where it aligns with our operational requirements * For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions * In these cases, the job description will clearly indicate any working location requirements **Fraudulent Employment Offers** * arenaflex is aware of scams involving fake job interviews and offers * Please know we do not charge fees to applicants at any stage of the hiring process * Official communication about your application will only come from emails ending in '@arenaflex.com' or '@us-greenhouse-mail.io' * For more information regarding fraudulent employment offers, please visit our blog post here **Apply Now** If you're a motivated and experienced professional looking to make a difference in the world of digital transformation, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We can't wait to hear from you! Apply for this job