Experienced Full Stack Growth Marketing Manager – Customer Acquisition and Digital Transformation
At careerzynith, we're revolutionizing the mental health landscape by harnessing the power of Psychedelic-Assisted Psychotherapy (PAP) to transform lives. Our cutting-edge healthtech platform, designed to expand access to Ketamine-Assisted Psychotherapy (KAP), empowers licensed psychotherapists to become empowered KAP providers while ensuring higher standards of patient care and enhanced clinical outcomes.
With a successful Series A round led by Union Square Ventures and backed by top-tier investors, we're poised for rapid growth and innovation. Our mission-driven team combines extensive experience in business and healthcare, fostering a stimulating, ethical, rewarding, and fun work environment. Join us in shaping the future of mental health and making a direct impact on people's lives.
**The Opportunity**
We're seeking an experienced, strategic, and hands-on Growth Marketing Manager or Senior Manager to lead therapist and patient acquisition. In this role, you'll own performance marketing strategy and execution, from paid channels to full-funnel optimization. You'll work cross-functionally with creative, sales, lifecycle, product, and RevOps teams, backed by agency partners and a growing data stack, to build and scale a high-performing acquisition engine.
**Why Join This Team?**
We're a scrappy, data-driven, and mission-aligned growth team that believes in rapid iteration, high ownership, and constant learning. We care deeply about empowering mental health providers and patients and operate with transparency, curiosity, and collaboration. You'll have the freedom to test bold ideas, the support to execute quickly, and the clarity to measure real impact.
**Key Responsibilities:**
* Lead therapist and patient acquisition strategy across Meta, Google, LinkedIn, and emerging channels.
* Launch and optimize paid campaigns with a focus on CAC efficiency and lead-to-customer conversion.
* Manage agency partners to drive alignment on creative testing and performance goals.
* Own a structured experimentation roadmap across audiences, offers, creative, and conversion flows.
* Partner with design, product, and lifecycle marketing to improve landing pages, nurture flows, and onboarding experiences.
* Use HubSpot and Tableau to track full-funnel metrics and identify areas to improve drop-off and velocity.
* Build high-quality campaign briefs that align goals, messaging, and creative formats.
* Collaborate with internal and external teams to ensure consistent asset delivery and testing cadence.
* Monitor campaign data to refresh assets and avoid performance fatigue.
* Support initiatives to grow referrals, self-serve signups, and awareness through community and content.
* Collaborate with product and content teams on experiments that reduce friction and improve acquisition velocity.
**Essential Qualifications:**
* 6-10 years in growth, performance marketing, or demand generation, ideally in startup or fast-growth environments.
* Proven success owning and scaling acquisition channels, with experience managing paid campaigns and external agencies.
* Strong grasp of growth metrics including LTV/CAC, attribution, lead progression, and funnel optimization.
* Experience designing and executing structured, statistically sound growth experiments.
* Comfortable working cross-functionally and independently with high accountability and a bias toward action.
**Nice-to-Haves:**
* Background marketing in DTC health, B2B2C models, or therapist/patient-facing models.
* Familiarity with referral programs, freemium and product-led-growth funnels, or organic growth tactics such as SEO.
**What We Offer:**
* A dynamic, mission-driven work environment that fosters growth and collaboration.
* Opportunities for professional development and career advancement.
* A comprehensive benefits package, including medical, dental, and vision insurance.
* A generous PTO policy and flexible work arrangements.
* Access to cutting-edge technology and tools.
* A stimulating and fun work environment with regular team-building activities.
**How to Apply:**
If you're a strategic and hands-on growth marketer passionate about improving access to mental health care, we encourage you to apply. We're an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law.
Don't let your skills match the job description perfectly – we're open to expanding our understanding of the role and consider applicants from diverse backgrounds. Apply today and join our mission to transform the mental health landscape.
**Apply To This Job**
Apply Now
Apply for this job
With a successful Series A round led by Union Square Ventures and backed by top-tier investors, we're poised for rapid growth and innovation. Our mission-driven team combines extensive experience in business and healthcare, fostering a stimulating, ethical, rewarding, and fun work environment. Join us in shaping the future of mental health and making a direct impact on people's lives.
**The Opportunity**
We're seeking an experienced, strategic, and hands-on Growth Marketing Manager or Senior Manager to lead therapist and patient acquisition. In this role, you'll own performance marketing strategy and execution, from paid channels to full-funnel optimization. You'll work cross-functionally with creative, sales, lifecycle, product, and RevOps teams, backed by agency partners and a growing data stack, to build and scale a high-performing acquisition engine.
**Why Join This Team?**
We're a scrappy, data-driven, and mission-aligned growth team that believes in rapid iteration, high ownership, and constant learning. We care deeply about empowering mental health providers and patients and operate with transparency, curiosity, and collaboration. You'll have the freedom to test bold ideas, the support to execute quickly, and the clarity to measure real impact.
**Key Responsibilities:**
* Lead therapist and patient acquisition strategy across Meta, Google, LinkedIn, and emerging channels.
* Launch and optimize paid campaigns with a focus on CAC efficiency and lead-to-customer conversion.
* Manage agency partners to drive alignment on creative testing and performance goals.
* Own a structured experimentation roadmap across audiences, offers, creative, and conversion flows.
* Partner with design, product, and lifecycle marketing to improve landing pages, nurture flows, and onboarding experiences.
* Use HubSpot and Tableau to track full-funnel metrics and identify areas to improve drop-off and velocity.
* Build high-quality campaign briefs that align goals, messaging, and creative formats.
* Collaborate with internal and external teams to ensure consistent asset delivery and testing cadence.
* Monitor campaign data to refresh assets and avoid performance fatigue.
* Support initiatives to grow referrals, self-serve signups, and awareness through community and content.
* Collaborate with product and content teams on experiments that reduce friction and improve acquisition velocity.
**Essential Qualifications:**
* 6-10 years in growth, performance marketing, or demand generation, ideally in startup or fast-growth environments.
* Proven success owning and scaling acquisition channels, with experience managing paid campaigns and external agencies.
* Strong grasp of growth metrics including LTV/CAC, attribution, lead progression, and funnel optimization.
* Experience designing and executing structured, statistically sound growth experiments.
* Comfortable working cross-functionally and independently with high accountability and a bias toward action.
**Nice-to-Haves:**
* Background marketing in DTC health, B2B2C models, or therapist/patient-facing models.
* Familiarity with referral programs, freemium and product-led-growth funnels, or organic growth tactics such as SEO.
**What We Offer:**
* A dynamic, mission-driven work environment that fosters growth and collaboration.
* Opportunities for professional development and career advancement.
* A comprehensive benefits package, including medical, dental, and vision insurance.
* A generous PTO policy and flexible work arrangements.
* Access to cutting-edge technology and tools.
* A stimulating and fun work environment with regular team-building activities.
**How to Apply:**
If you're a strategic and hands-on growth marketer passionate about improving access to mental health care, we encourage you to apply. We're an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law.
Don't let your skills match the job description perfectly – we're open to expanding our understanding of the role and consider applicants from diverse backgrounds. Apply today and join our mission to transform the mental health landscape.
**Apply To This Job**
Apply Now
Apply for this job