Experienced Customer Marketing Manager β Building Meaningful Customer Relationships and Driving Growth at careerzynith
At careerzynith, we're revolutionizing the way businesses connect with their customers and drive growth. As a leading AI-powered frontline employee experience platform, we're trusted by over 350 companies worldwide to improve operational consistency and agility, get real-time visibility into multi-location business execution, and enhance customer experience. We're now seeking an experienced Customer Marketing Manager to join our team in New York City, NY, and play a critical role in shaping and executing strategies that strengthen relationships with our retail customers, promote advocacy, and support upsell and cross-sell opportunities.
**About careerzynith**
careerzynith is an innovative company that's changing the game for businesses and their customers. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and workβall in one place. With streamlined communications, mobile learning, and digitized task management, careerzynith drives operational excellence while drastically improving the frontline employee working experience. Our customers include some of the world's most recognizable brands, such as MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans.
**Job Summary**
As a Customer Marketing Manager at careerzynith, you'll be responsible for building and strengthening customer relationships, driving upsell and cross-sell initiatives, and supporting customer advocacy. You'll collaborate closely with Customer Success and Account Management teams to ensure that we're leveraging the marketing team to make every customer interaction and experience stronger. If you're passionate about building meaningful customer relationships and helping to build a customer-obsessed culture, we want to hear from you!
**Key Responsibilities**
* Build and Strengthen Customer Relationships:
+ Partner with Customer Success and Account Management teams to design and implement tailored programs that enhance engagement and loyalty within larger customer accounts.
+ Develop and execute strategies to strengthen relationships with retail customers, promote advocacy, and support upsell and cross-sell opportunities.
* Standardise Approach for Comms and Engagement:
+ Collaborate with Customer Success team to define a standard approach for customer communication and engagement touch points.
+ Help to train team members on best-in-class approach.
* Drive Upsell and Cross-Sell Initiatives:
+ Partner with Customer Success, Product Marketing, and Account Management to develop and execute strategic campaigns and promotions that address the unique needs of customers to support upsell and cross-sell opportunities.
* Organise Customer Events:
+ Plan and execute events (virtual or in-person) to connect customers, share best practices, and foster a strong community of advocates.
* Support Customer Advocacy:
+ Collaborate with customers to showcase their success through testimonials, case studies, and speaking opportunities, amplifying their voices as champions of our solutions.
* Metrics & Performance:
+ Define and track key metrics for customer marketing, including adoption rates, satisfaction scores, retention, and growth in partnership with the Customer Success teams.
+ Use data-driven insights to continuously optimize the customer experience.
* Enhance the Voice of the Customer Program:
+ Leverage customer insights and feedback to drive product improvements and refine strategies, ensuring we remain aligned with the needs of enterprise customers.
**What You'll Need**
* Proven experience in customer marketing or customer success at a SaaS company, ideally working with enterprise-level customers.
* Customer-obsessed mindset, with a deep understanding of customer needs and a passion for delivering exceptional experiences.
* Strong understanding of the needs and challenges of larger customer accounts, with the ability to develop tailored strategies to address them.
* Experience collaborating across Customer Success, Account Management, and Product teams to deliver results.
* Exceptional communication and organizational skills, with a track record of executing successful campaigns and events.
* Demonstrated success in driving upsell, cross-sell, and advocacy initiatives within a software or SaaS environment.
* A customer-centric mindset with a passion for creating exceptional experiences and building long-term relationships.
**What We Offer**
* Competitive salary range: $120,000 - $150,000 per year
* Comprehensive benefits package, including:
+ 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)
+ Medical cover and EAP (Employee Assistance Program)
+ Company-covered Life insurance coverage
+ Company-covered long-term disability coverage
+ An amazing 401(k) contribution - We contribute even if you donβt!
+ ADP discounts for a whole host of items (including electronics, childcare, travel, etc.)
+ Free online HIIT sessions + gym discounts
+ Regular training and coaching to make you even better in your role
* Opportunity to work with a leading AI-powered frontline employee experience platform
* Collaborative and dynamic work environment
* Recognition and rewards for outstanding performance
**How to Apply**
If you're passionate about building meaningful customer relationships and driving growth, we want to hear from you! Please submit your resume and a cover letter explaining why you're the perfect fit for this role. We can't wait to hear from you!
**Equal Opportunity Employer**
careerzynith is an equal opportunity employer that values diversity and inclusion. We're committed to equal employment opportunities and want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process, please don't hesitate to let us know. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Apply for this job
**About careerzynith**
careerzynith is an innovative company that's changing the game for businesses and their customers. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and workβall in one place. With streamlined communications, mobile learning, and digitized task management, careerzynith drives operational excellence while drastically improving the frontline employee working experience. Our customers include some of the world's most recognizable brands, such as MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans.
**Job Summary**
As a Customer Marketing Manager at careerzynith, you'll be responsible for building and strengthening customer relationships, driving upsell and cross-sell initiatives, and supporting customer advocacy. You'll collaborate closely with Customer Success and Account Management teams to ensure that we're leveraging the marketing team to make every customer interaction and experience stronger. If you're passionate about building meaningful customer relationships and helping to build a customer-obsessed culture, we want to hear from you!
**Key Responsibilities**
* Build and Strengthen Customer Relationships:
+ Partner with Customer Success and Account Management teams to design and implement tailored programs that enhance engagement and loyalty within larger customer accounts.
+ Develop and execute strategies to strengthen relationships with retail customers, promote advocacy, and support upsell and cross-sell opportunities.
* Standardise Approach for Comms and Engagement:
+ Collaborate with Customer Success team to define a standard approach for customer communication and engagement touch points.
+ Help to train team members on best-in-class approach.
* Drive Upsell and Cross-Sell Initiatives:
+ Partner with Customer Success, Product Marketing, and Account Management to develop and execute strategic campaigns and promotions that address the unique needs of customers to support upsell and cross-sell opportunities.
* Organise Customer Events:
+ Plan and execute events (virtual or in-person) to connect customers, share best practices, and foster a strong community of advocates.
* Support Customer Advocacy:
+ Collaborate with customers to showcase their success through testimonials, case studies, and speaking opportunities, amplifying their voices as champions of our solutions.
* Metrics & Performance:
+ Define and track key metrics for customer marketing, including adoption rates, satisfaction scores, retention, and growth in partnership with the Customer Success teams.
+ Use data-driven insights to continuously optimize the customer experience.
* Enhance the Voice of the Customer Program:
+ Leverage customer insights and feedback to drive product improvements and refine strategies, ensuring we remain aligned with the needs of enterprise customers.
**What You'll Need**
* Proven experience in customer marketing or customer success at a SaaS company, ideally working with enterprise-level customers.
* Customer-obsessed mindset, with a deep understanding of customer needs and a passion for delivering exceptional experiences.
* Strong understanding of the needs and challenges of larger customer accounts, with the ability to develop tailored strategies to address them.
* Experience collaborating across Customer Success, Account Management, and Product teams to deliver results.
* Exceptional communication and organizational skills, with a track record of executing successful campaigns and events.
* Demonstrated success in driving upsell, cross-sell, and advocacy initiatives within a software or SaaS environment.
* A customer-centric mindset with a passion for creating exceptional experiences and building long-term relationships.
**What We Offer**
* Competitive salary range: $120,000 - $150,000 per year
* Comprehensive benefits package, including:
+ 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)
+ Medical cover and EAP (Employee Assistance Program)
+ Company-covered Life insurance coverage
+ Company-covered long-term disability coverage
+ An amazing 401(k) contribution - We contribute even if you donβt!
+ ADP discounts for a whole host of items (including electronics, childcare, travel, etc.)
+ Free online HIIT sessions + gym discounts
+ Regular training and coaching to make you even better in your role
* Opportunity to work with a leading AI-powered frontline employee experience platform
* Collaborative and dynamic work environment
* Recognition and rewards for outstanding performance
**How to Apply**
If you're passionate about building meaningful customer relationships and driving growth, we want to hear from you! Please submit your resume and a cover letter explaining why you're the perfect fit for this role. We can't wait to hear from you!
**Equal Opportunity Employer**
careerzynith is an equal opportunity employer that values diversity and inclusion. We're committed to equal employment opportunities and want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process, please don't hesitate to let us know. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Apply for this job