Executive Director, Performance Marketing, Social Commerce
Job Description:
• Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative
• Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
• Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation
• Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats
• Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management
• Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance
• Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels
• Scale creator and partner channel performance across affiliate and influencer programs
• Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel
• Oversee agencies, media partners, and internal teams with clear operating cadence
Requirements:
• 10+ years in growth and paid media
• 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
• Experience managing paid media budgets exceeding $30M annually
• Experience leading cross-channel teams with 3+ direct reports
• Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH
• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions
• Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification
• Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention
• Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value
• Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
• Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners.
Benefits:
• Comprehensive benefits suite
• Annual bonus opportunity
• Employee stock purchase plan
• 401k plan with company match
• 12-week Maternity/Paternity Leave paid at 100%
• Employee perks & discounts
• Training & career development
• Generous PTO
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• Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative
• Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
• Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation
• Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats
• Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management
• Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance
• Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels
• Scale creator and partner channel performance across affiliate and influencer programs
• Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel
• Oversee agencies, media partners, and internal teams with clear operating cadence
Requirements:
• 10+ years in growth and paid media
• 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
• Experience managing paid media budgets exceeding $30M annually
• Experience leading cross-channel teams with 3+ direct reports
• Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH
• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions
• Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification
• Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention
• Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value
• Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
• Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners.
Benefits:
• Comprehensive benefits suite
• Annual bonus opportunity
• Employee stock purchase plan
• 401k plan with company match
• 12-week Maternity/Paternity Leave paid at 100%
• Employee perks & discounts
• Training & career development
• Generous PTO
Apply tot his job
Apply To this Job